FCB New York has led the world in The One Show this year with 11 Gold Pencils. 10 were awarded to McEnroe vs McEnroe for AB InBev/Michelob ULTRA, including three in Branded Entertainment, two each in Creative Use of Data and Interactive, Online & Mobile, and one each in Experiential & Immersive, Integrated, and Out of Home. McEnroe vs McEnroe won the most Golds of all work this year.

FCB New York also won a Gold working with Wave Studios for Spotify Advertising A Song For Every CMO – Mastercard in Radio & Audio.  Overall, the agency received 11 Gold Pencils, seven Silver, five Bronze, and 24 Merits.

BBDO Canada Toronto won 9 Gold Pencils for Muskrat Magazine Missing Matoaka with TA2 Sound & Music Toronto, including two each in Branded Entertainment and Experiential & Immersive, and one each in Cultural Driver, Interactive & Mobile Craft, Music & Sound Craft, Public Relations, and Radio & Audio.  The work also won two Silver Pencils, three Bronze, and two Merits in the ADC Awards.

BETC Paris was awarded eight Gold Pencils. Three of the Golds were for Women in Games, Gender Swap, (one each in Branded Entertainment, Direct Marketing, and Public Relations), two each were for Canal+ The Secret of Wakany (with Gum Paris and Partizan Paris, both in Film & Video) and Duolingo The Tattoo Duo Over (with Voir Pictures Paris, both in Social Media), and one was for Lacoste “Unexpected Encounters” in Out of Home.

Virtue Copenhagen received 7 Gold Pencils, all for Backup Ukraine on behalf of Polycam, Unesco and Blue Shield.  Three of the Golds were in Interactive & Mobile Craft, two in Public Relations, and one each in Creative Use of Data and Direct Marketing.

Tied with 6 One Show Golds Pencils each were Area 23 New York, Ogilvy Group Thailand Bangkok, and We Believers New York.  5 Golds went to each of adam&eveDDB London, Apple London, Duolingo Pittsburgh, Rethink in Toronto, Montréal and Vancouver, and VMLY&R New York.

Australian agencies have won 4 Golds, CHEP Network Sydney, TBWA\Sydney, The Monkeys Sydney and Thinkerbell Sydney — and one in New Zealand, Colenso BBDO Auckland.

The One Show 2023 Pencil winners from the countries are as follows.

Australia (4 Gold, 8 Silver, 9 Bronze, 30 Merit)

Gold

• CHEP Network Sydney with The Sweetshop, The Editors, and Ogilvy Australia Flipvertising for Samsung in Direct Marketing, Targeted Video – Online

• TBWA\ Sydney with Eleven Sydney and FleishmanHillard Sydney Classify Consent for Consent Labs in Public Relations, Integrated PR Campaign
• The Monkeys Sydney with Collider Sydney The First Digital Nation for The Government of Tuvalu in Creative Effectiveness, Multi-Country or Global – Non-Profit / Charity
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• Thinkerbell Sydney with Scoundrel and UM Media Sydney Furphy What the truck?! for Lion, Furphy in Design, Out of Home – Brand Installations

Silver

• CHEP Network Sydney with The Sweetshop, The Editors, and Ogilvy Australia Flipvertising for Samsung in Direct Marketing, Craft – Data-Driven Personalization
• Leo Burnett Australia Sydney with Foundation Sydney and Herd MSL Sydney
• Bundy Mixer for Diageo/Bundaberg Rum in Direct Marketing, Brand Partnerships
• Revolver Redfern with Bear Meets Eagle On Fire Sydney, Insurance Australia Group Sydney and Arc Edit Sydney Until Then for NRMA in Moving Image Craft & Production, Direction – Series
• Revolver Redfern with Bear Meets Eagle On Fire Sydney, Insurance Australia Group  Sydney and Arc Edit Sydney Until Then for NRMA in Moving Image Craft & Production, Cinematography – Series

• R/GA Australia MOCA for Museum of Chinese in Australia in Design, Brand Identity Systems
• Special Sydney with PHD Media Sydney and Enthral Melbourne Middle Seat Lottery for Virgin Australia Group in Direct Marketing, Experiential – Customer Experience / CX
• Special Sydney with PHD Media Sydney and Enthral Melbourne Middle Seat Lottery for Virgin Australia Group in Direct Marketing, Integrated Campaign
• The Monkeys Sydney and Collider Sydney The First Digital Nation for The Government of Tuvalu in Public Relations, Digital & Online

Bronze

• CHEP Network Sydney with The Sweetshop, The Editors, and Ogilvy Australia Flipvertising for Samsung in Direct Marketing, Craft – Use of Technology
• Clemenger BBDO I’m Neale Daniher for FightMND in Health & Wellness, Social Media
• FINCH Sydney with The Tuesday Club Auckland and Atticus Sydney A Fire Inside for NRMA Insurance in Branded Entertainment, Craft – Art Direction
• Revolver Redfern with Bear Meets Eagle On Fire Sydney, Insurance Australia Group Sydney and Arc Edit Sydney Until Then for NRMA in Moving Image Craft & Production, Editing – Series
• Revolver Redfern with Clemenger BBDO Melbourne and Blockhead Sydney Only Protected for a Moment for Transport and Accident Commission in Moving Image Craft & Production, Visual Effects – Single
• R/GA Australia MOCA for Museum of Chinese in Australia in Integrated, Craft – Art Direction
• Special Sydney with Mediacom Sydney, Hello Social Sydney and Herd MSL Sydney Get Almost Almost Anything for Uber in Out of Home, Craft – Writing
• Special Sydney with PHD Media Sydney and Enthral Melbourne Middle Seat Lottery for Virgin Australia Group in Public Relations, Traditional Media Relations
• TBWA\ Sydney Eleven Sydney and FleishmanHillard Sydney Classify Consent for Consent Labs in Cultural Driver, Popular Culture Impact
• TBWA\ Sydney Eleven Sydney and FleishmanHillard Sydney R Plates for mycar in Public Relations, Integrated PR Campaign
• The Monkeys Sydney and Collider Sydney The First Digital Nation for The Government of Tuvalu in Interactive, Online & Mobile, Online-only Video – Single
• The Monkeys Sydney and Collider Sydney The First Digital Nation for The Government of Tuvalu in Public Relations, Current Event Response
• The Monkeys Sydney and Collider Sydney The First Digital Nation for The Government of Tuvalu in Direct Marketing, Craft – Use of Technology
• Thinkerbell Sydney with Scoundrel Sydney and UM Media Sydney Furphy What the truck?! for Lion, Furphy in Out of Home, Experiential & Immersive

New Zealand (1 Gold, 2 Silver, 3 Bronze, 7 Merit)

Gold 

• Colenso BBDO Auckland with PHD Media Auckland and Drum Agency Auckland Phone It In for Skinny in Direct Marketing, Craft – Writing

Silver

• Special Auckland with South Pacific Pictures and Images and Sound Last Performance for Partners Life in Health & Wellness, 
• Special Auckland with Scoundrel Sydney Summer Never Sleeps for Kathmandu in Music & Sound Craft, Use of Licensed Music

Bronze

• Colenso BBDO Auckland with PHD Media Auckland and Drum Agency Auckland Phone It In for Skinny in Out of Home, Innovation in Out of Home
• Colenso BBDO Auckland with PHD Media Auckland and Drum Agency Auckland Phone It In for Skinny in Radio & Audio, Innovation in Radio & Audio
• Colenso BBDO Auckland with IAG Auckland, PHD Media Auckland and Drum Agency Auckland Tally My Post for State in Social Media, Innovation in Social Media

A total of 20,166 pieces from 69 countries and regions were entered in The One Show 2023. Agencies, studios, brands, production companies and designers in 54 countries and regions were awarded 210 Gold Pencils, 200 Silver, 238 Bronze, and 1,172 Merits.

The showcase of all One Show 2023 Pencil winners can be viewed here, and the online listing of all winners can be viewed here.

The One Show 2023 Best of Show, Best of Disciplines, special awards — including Fusion Pencil, Green Pencil, Sustainable Development Goals Pencil, and Penta Pencil — and “of the Year” honours will be announced May 19, at The One Show’s special 50th anniversary ceremony and celebration at Hammerstein Ballroom in New York to close out Creative Week 2023.

The One Show 2023 Global Creative Rankings will be announced on May 24, 2023.