The 44th Annual One Show Awards has announced its winners in its categories – cross-platform, film, intellectual property, interactive, mobile, radio, social influencer marketing, social media, and UX/UI.  From 21, 844 entries form 73 countries, 243 Pencils were awarded – 70 Gold, 75 Silver and 98 Bronze – to winners from 23 countries.

Australia has come out in the number 2 position. Leo Burnett/Melbourne + Studio Pancho/Melbourne, won Best in Show UX/UI with Reword for Headspace. Clemenger BBDO Melbourne was ranked #8 Agency of the Year.

The top 10 countries are:

1. United States
2. Australia
3. United Kingdom
4. Japan
5. Germany
6. Brazil
7. Canada
8. France
9. Sweden
10. South Africa

Best of Show went to Ogilvy/New York, The Refugee Nation for Amnesty International

“In a year rife with political discord and social upheaval all around the world, The Refugee Nation is a prime example of how our industry can both reflect and influence our culture,” stated Kevin Swanepoel, chief executive officer of The One Club for Creativity.

“Evocative in its design and versatile in its application, The Refugee Nation won Best of Design and Best of Cross-Platform before going on to win Best of Show.”

The Best of Discipline winners are:

Cross-platform: Ogilvy/New York , The Refugee Nation for Amnesty International .

Film: 4Creative/London + Blink/London , We’re the Superhumans for Channel 4/Rio Paralympics by 4Creative/London + Blink/London.

Intellectual property: Ogilvy PR/London + OgilvyOne/London , Roam Delivery for Volvo

Interactive: McCann/New York, Field Trip to Mars for Lockheed Martin.

Mobile: INGO/Stockholm + Grey PR&Activation/New York + Cohn&Wolfe/Stockholm, The Swedish Number, for Swedish Tourist Mobile

Radio: FCB Joburg/Johannesburg + Hey Papa Legend/Johannesburg, A War of Words – Anniversary Forgotten for Netflorist Joburg/Johannesburg +

Social media: DDB Group Germany/Berlin, Check Before It’s Removed for Pink Ribbon.

UX/UI: Leo Burnett/Melbourne + Studio Pancho/Melbourne, Reword.

The Penta Pencil was won by Wieden + Kennedy and Nike, and TBWA\Media Arts Lab and Apple.

“Nike and W&K’s creative partnership has resulted in some of the most iconic and memorable campaigns that celebrate the power of sport and inspire athletes around the world to push their limits to be their best. And just like athletes challenge themselves, we challenge each other to deliver the very best work to create deep and lasting relationships with our consumers,” stated Enrico Balleri, vice president Nike brand communications.

Agency of the Year was won by McCann/New York.

The top 10 agencies are:

1. McCann/New York
2. Dentsu Inc./Tokyo
3. Leo Burnett/Chicago
4. Ogilvy/New York
5. BBDO/New York
6. Wieden Kennedy
7. Droga5/New York
8. Clemenger BBDO/Melbourne
9. almapBBDO/São Paulo
10. Ogilvy & Mather/Chicago

Network of the Year is Ogilvy & Mather.

The top 10 networks are:

1. Ogilvy Group
2. BBDO Worldwide
3. McCann Worldgroup
4. Leo Burnett Worldwide
5. TBWA Worldwide
6. DDB Communications Group
7. Dentsu
8. Publicis
9. J. Walter Thompson Worldwide
10. FCB

Independent Agency of the Year was won by Droga5.

Client of the Year: Lockheed Martin

The top 10 clients are:

1. Lockheed Martin
2. Nike
3. Amnesty Inernational
4. Google
5. Swedish Tourist Association
6. Channel 4/Rio Paralympics
7. Getty Images
8. Art Institute of Chicago
9. Headspace
10. Under Armour

Holding Company of the Year is Omnicom.

The top 10 holding companies are:

1. Omnicom Group
2. WPP
3. Interpublic Group
4. Publicis
5. Dentsu Group
6. Havas
7. MDC Partners
8. Hakuhodo DY Holdings
9. Google
10. Cheil Worldwide