AMV BBDO has been triumphant at the One Show this year. The agency has won 6 Best of Discipline awards, all of them for Essity Bodyform/Libresse. It won 3 for #wombstories in Branded Entertainment, Moving Image Craft and Music & Sound Craft, 2 for #painstories in Creative Use of Data and Digital Craft, and 1 in Integrated for #wombpainstories.
- Saatchi & Saatchi Melbourne has won Best in Discipline in Direct Marketing with its Donation Dollar for The Royal Australian Mint.
- FCB New York won 3 Best of Disciplines with its Michelob ULTRA Courtside for Michelob ULTRA, Microsoft and the NBA in Experiential & Immersive, Interactive & Online and Out of Home.
- McCann New York has won 2 in IP & Products and Public Relations, both for Mastercard True Name.
All Best of Discipline winners have been announced ahead of creative Week, with the One Show 2021 Pencil and Merit winners to be announced on June 10. On that day, creative teams responsible for some of this year’s top winners will discuss their work with jury members at live streaming panel sessions at Creative Week.
Other Best of Discipline winners in The One Show 2021 are:
- Creative Effectiveness: BBDO New York for Sandy Hook Promise Back to School Essentials
- Design: FCB Chicago for City of Chicago Boards of Change
- Film: Translation Brooklyn for Beats by Dr. Dre You Love Me
- Health, Wellness & Pharma: McCann Health New York for Change the Ref The Unfinished Votes
- In-House: Ecox Paris in collaboration with Wunderman Thompson Paris for Emergency Bikes
- Mobile: DDB Chicago for Starburst Swirlers Best Enjoyed Vertically
- Print: Impact BBDO Dubai for An Nahar newspaper The New National Anthem Edition.
- Radio: Edelman New York for Good Humor A New Jingle for a New Era
- Social Media: The Community Miami for Mondelez / Oreo The OREO Doomsday Vault
Creative teams from all agencies responsible for The One Show 2021 Best of Discipline winners have been confirmed to speak about their work on June 10 at Creative Week. The sessions will provide an opportunity for creatives around the world to get an inside look at what went into the work and why judges selected the entries to be awarded.
Creative Week 2021 will include The One Show 2021, historic ADC 100th Annual Awards, Young Ones Student Awards and Type Directors Club special awards ceremonies, dozens of general programming panels and workshops across Awards, Agency, Main and Education Stages, and premium events on the VIP Stage including the Executive Creative Summit for agency principals and a day-long Creative unConference. Its banner this year is Connect. Provoke. Inspire.
In addition to the awards and VIP events, other general session highlights of Creative Week 2021 are:
- Five sessions hosted by leading interactive entertainment company Epic Games on how game technology is empowering creators and redefining pipelines for VFX, filmmaking, interactive experiences and more
- Health Pharm with McCann Health, examining everything a creative needs to know about health care advertising
- Global Media Talks, where top ad publications in 10 countries and regions host a week-long series of panels with leading creatives in their market to discuss creative trends
- Sessions on important Inclusion & Diversity and Gender Equality topics
- Virtual visits to offices of some of the industry’s hottest advertising and design agencies
- Educators Summit and student programming, including portfolio reviews and agency recruiting sessions.
Registration and ticketing for Creative Week 2021 are now open, with three tiers of pricing by region to make the festival more affordable in markets around the world. Content on the Awards Stage, including all One Show, ADC, Young Ones and TDC special awards ceremonies, is free.
Creative Week 2021 branding was created by Benny Gold, senior graphic designer, Goodby Silverstein Partners, San Francisco.
