It’s not easy to make history commercials that fascinate. A company’s history is invariably more interesting to those within than those outside it. The Or has achieved the unlikely for Bang & Olufsen, with a global campaign that captures interest first and then underlines the brand’s history of transforming sound into art.

The hero commercial, Sound. Elevated, uses an elevator device, strikingly beautiful visuals and captivating sound design, to journey across decades of sound innovation, highlighting how beautiful sound transcends genres and generations to shape memories that connect people to the world.

The campaign will run internationally across film, cinema, OOH and socials.

Credits

Client: Bang & Olufsen
CMO: Jo Crawford-Boyle 
Creative Director: Matthew Bostock
Production Lead: Claudia Fanelli
Head of Brand Experience: Alexei Edwards 
Copywriter: Emma Sothcott 
In-House Photographer: Andrea Brandt
Producer: Elena Herrero Linaza

Creative Agency: The Or London
Creative Director: Jacob Hellstrom 
Creatives: Tom Snell & Dylan Hartigan
Managing Director: Paulo Salomao
Production Partner: Metz ti Bryan
Strategy Partner: Sarah Oberman
Producer: Ruth Armitt
Brand Directors: Jiaan Koch & Ines Rollason

Design Agency: Mother Design
Creative Director: Harry Edmonds
Business Lead: Andy Bell
Motion Design Director: Iain Acton
Project Director: Louise Couturier
Senior Designer: Alex Cupial-Jones
Design Director: Rahul Ramanuj

Production Company: Prettybird
Director:  Loris Russier 
Director of Photography: Shane Bagwell 
Producers: Hannah Cooper & Enrique Da Silva
Managing Director: Emily Rudge
Director of Production: Fiona Bamford-Phillips
Head of Creative: Tom Manaton

Service Production: Munchhausen
Music Supervision: The Hogan
Post Production: Forms
Sound Design: Alex Wilson-Thame @ Farm Post