Let’s say that KFC is a rite of passage. Yes, it’s also a big cheap feed for those far too extended family get togethers. And the ultimate pre-teen pacifier when the sleep in sleep-over is missing.

Mostly it’s what ravenous teens and post-teens eat during the insatiable years.

Halloween is a bid deal when you’re 14 -24. Halloween is a big deal to KFC’s target market. 

So Ogilvy Sydney got KFC into the spirit of Halloween. It changed its Pennant Hills store signage for one night only. The kindly face of the Colonel morphed into a scary skull.

The agency also seeded the carpe diem on Facebook and Instagram.

The Facebook and instagram campaign asked fans to guess which store was being transformed for a trick or treat. To help consumers guess correctly (brains, you may remember, do not develop fully until 25) a video showing the installation of the sign and wishing a Happy Halloween to KFC customers was also posted

KFC marketing manager, Eva Tran applauded her agency, “This was a great opportunity for KFC to continue to be relevant by developing work that is real time and topical.”

Creative Credits:

Agency: Ogilvy Sydney

Creative director: Shaun Branagan

Senior art director: Wellison D’Assuncao

Senior copywriter: Scott Mortimer

Production company: One 20



Director: Peter Bloomfield, Will Horne

Strangely (?), this 2008 ghoul ad for KFC in the US never saw the light of day. Happy Halloween, everyone:

KFC Night Hunger (2008) from Jonathan Rhodes on Vimeo.