Six months ago, production was only limited by imagination. Now it is operating under Covid’s rules. Australian production company, The Producers wanted to show agency producers and creatives that imagination can still triumph. That geography is still no barrier. That there are myriad possibilities available with live streaming. That Australian production is open for business and available for work from anywhere in the world.
So with director, Mitch Kennedy, the company hosted an all-day demonstration, inviting agency producers and creatives from all around the world, who were able to watch a live shoot remotely and interact with on-set crew and talent.
The Producers, in conjunction with Fin Design + Effects, Madam Films and Remote Filming, shot all day in Brisbane, Australia allowing for participants in different time zones to link into the live stream at their convenience. What they witnessed was real-time proof of the advanced technology behind live streaming and the many advantages of remote shooting.
During the Covid-19 pandemic, Australia has been one of the world’s most successful countries in controlling the virus. Large sections of Australian society are now returning to normal with many restrictions already eased. While protocols such as social distancing and personal hygiene are still being strictly observed, film shooting and production is very much possible.
The Producers has noticed that many agencies and production companies who are in countries experiencing more severe lockdowns are looking at places like Australia to shoot. And with live streaming now a viable option, COVID-19 related border closures no longer present a problem as personnel can participate in a shoot from anywhere in the world, they note.
“Feedback and directions can be delivered in real-time and all playback options are available. Your computer simply becomes the set split,” stated Noelle Jones, owner and executive producer at The Producers.
“During Covid we’ve been talking constantly with agency and production people all over the world and it became clear to us that Australia was fortunate enough to be in a better position than most when it came to filming. Like everyone else we want to work and get projects happening for clients. Running the live streaming demonstration day was simply our way to proving that with a little help from technology anything is possible.”
For a copy of the demonstration contact The Producers here.