Australian Unity’s first major brand campaign needed a large umbrella. The company offers health insurance; banking; financial & wellbeing advice and retirement living services.

The Royals found that umbrella in the crucial role of finding balance in Australians’ Real Wellbeing: Balance Your Being, taps into the conversation (aka, the need) of the moment.

D’arne Buckley, head of brand and content at Australian Unity, stated, “The work leverages the fundamental truth that life is a constant juggling act. Whether that be balancing work and life, saving and spending, our need for care and the desire to be free. Finding more equilibrium in our lives is key to achieving Real Wellbeing.”

The campaign’s launch commercial is a montage of the many and varied facets of the audience’s lives that require balancing, highlighting the powerful tensions we find ourselves managing on any given day. Its edgy style by Photoplay director, Tim Georgeson, has a special appeal to the younger audiences and gives the 180-year-old company modernity.

The full campaign includes online and social plus OOH placements that help to connect back to the different products and services Australian Unity provides.

Credits:

Client: Australian Unity
Creative Agency: The Royals
Production Company: Photoplay
Director & Photographer: Tim Georgeson
Post Production: Heckler
Motion Graphics: Mac Archibald
Sound House: Stare Crazy
Media Partner: Initiative