The Works, part of Capgemini was won new client Australia’s famous Gold Coast theme park, Dreamworld.

Dreamworld has been a favourite destination for families and thrill-seekers for a long time, with its range of attractions, shows, and experiences. But competition is stealing its thunder. As the park looks to evolve and innovate, it has chosen The Works to help shape its creative direction for the brand and its marketing strategies.

The Works was chosen for its proven track record of reimaging some of Australia’s most well known and loved brands. It will help Dreamworld rejuvenate its brand to deliver fresh, engaging content that resonates with both new and returning visitors.

Founder and creative partner at The Works, Damian Pincus, stated, “Dreamworld is an iconic Australian theme park, and has a unique offering in the market place, Dreamworld has lost its rightful place as Australia’s number one park and we plan to help them get back there.

“Dreamworld continue to invest in their offering and are constantly focused on bringing new rides and experiences to the market.”

Karla Judge, Sales, marketing and digital director, Dreamworks, added, “Having celebrated over 40 years of making memories for our guests and with so much fantastic investment coming to Dreamworld by the end of 2024, we’re excited to see what The Works will create for our brand as we launch it into the next 40 years and beyond.”