“For more than a century, HEINZ and Heineken have played a role in bringing people together… around tables, in front of screens, at events, and beyond. Now the two iconic brands have officially come together to celebrate a connection of their own, giving us the match we’ve all been waiting for.”
With this introduction, Heineken and Heinz present the Heineken-Heinz six-pack in time for the World Cup – five Heineken beers with one bottle of Heinz Tomato Ketchup.
“And while the world loves a rivalry, this one’s about shared moments, not sides. Heineken and HEINZ are raising a bottle to the kind of unexpected connections that turn casual gatherings into memorable ones… proving the best pairings are often the ones hiding in plain sight,” Heineken added.
“For 150 years, HEINZ and Heineken have been part of the moments that bring people together. This summer, we’re making it official. From the irrational love that inspires our fans to go ‘all in’ to our shared commitment to quality, this partnership may be our most rational one yet,” Karen Owen, chief growth officer at Heinz
“Heineken has always been about sparking fresh connections. This collaboration is a reminder that even the most unlikely pairings can feel completely natural when they’re part of shared moments; it’s the match we’ve all been waiting for… as unexpected as it might be, “ added Nabil Nasser, global head of heineken brand.
The campaign was created by The Kitchen, EPDM at Kraft Heinz, in partnership with LePub Milan and PR agency. The Romans, adding Ear to the Ground art director, Jack Parker, and ZEAL Creative’s head of design, Dan Howarth to make the campaign. The launch film was produced by LittleBig and a photo series, a cheeky nod to the upcoming FIFA World Cup, was shot by Paolo Zerbini.
The HEINZ x Heineken six-packs are available in a strictly limited run.
Credits:
Brand: Kraft Heinz
Kraft Heinz Team: Karen Owen, Julie Veryser, Kubra Kilicel, Monika Nikolova, Anatoly Medynsky, Alexander Mishutin, Brierley Rosie
Brand: The Heineken Company
Heineken Team: Nabil Nasser, Dana Katz, Natacha Volpini, Carmen Chong, Javier Macias, Joey Brophy, Emily Geisemeyer
Creative Agency: The Kitchen, EPDM
Head of Agency: Alex Wade
Creative Partner: Yulia Prokhorova
Creative Director: Johann Schwella
Strategy Director:Will Cooke
Strategist: Billy Slater
Creatives: Jule Lange, Jack Parker, Dan Evans, Martin So, Dan Howarth
Creative Agency: LePub
Chief Executive Officer: Bruno Bertelli
Chief Creative Officers: Cristiana Boccassini, Mihnea Gheorghiu
Executive Creative Directors:Gaston Soto Denegril Jack Smedley
Associate Creative Directors: Adrian Gambaretto, Nicolas Iampolsky, Mattia Anelli, Andrea Zanino
Head of Strategy: James Moore
Strategist: Aneta Junkova
Head of Client Services: Giada Salerno
Account Director: Amira Ramadan
Account Executive: Camilla Todaro
PR: Alessandra Turra, Alfa Djalo, Federica Fiorentino
Head of Content: Manuela Rossi
Chief Production Officer: Francesca Zazzera
Influencer Agency: Dentsu Influence
Content Agency: WPP Production
Media: Boomerang
Production: LittleBig
Business Director: Katie James
Head of Production: Elmaree Bohm
Production Manager: Marné Mans
Creative Director: Rob Smith
Post Production & VFX: Then Post
PR: The Romans & Wonderland Communications
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