The One Club for Creativity has launched the first Young Ones Design Brief for students.
The brief, created in partnership with global peace organisation, PartnersGlobal, and the United Nations’ Together initiative aims to promote inclusion and respect for refugees and immigrants by creating posters for mass-transit locations in a number of major cities around the world.
Any college-age student may apply to develop posters that communicate the power of standing together to promote diversity, non-discrimination and acceptance of refugees and migrants. The One Club has selected a group of 16 international experts to serve as Young Ones Design Brief Jury Advisors.
The winning poster will be placed in high-traffic, mass transit locations such as train/bus stations and airports in select cities around the world – including New York, Barcelona, Geneva, Vienna, Brussels, Tokyo, Beirut, Canberra, Dhaka, Mexico City and Pretoria.
The call for entries is open here. There’s a small entry fee of US$20 and the deadline for submissions is Friday, March 2, 2018.
Results will be announced in April and winners will be invited to attend The One Club for Creativity’s Creative Week, May 7-11, 2018 in New York to show their work.
Finalists will be selected by an online jury of representatives from PartnersGlobal, TOGETHER, UN representatives, mayors’ staff and agency executives. Participating mayor’s offices will review the finalists and determine the winning poster and cities in which it will be featured.
In New York, for example, winning posters are expected to be prominently positioned in locations such as the United Nations, the Samsung 837 Virtual Reality Gallery, university campuses including NYU and The New School, in mass transit stations and on UN social media channels.
The 2018 Young Ones Design Brief Jury Advisors are:
- Ruth Aine Tindyebwa, online communications specialist, Kampala, Uganda
- Ruba Al-Zu’bi, sustainable development and policy expert, MENA region and Scientific Research Program manager, The Abdul Hameed Shoman Foundation, Amman, Jordan
- Sakura Komiyama Amend, partner, public affairs, Finn Partners, New York, NY, USA
- Michelle Arevalo-Carpenter, co-founder/CEO, IMPAQTO, Quito, Pichincha, Ecuador
- Karim Benabdallah, IT and communications specialist, BIL Tunisia, Tunis, Tunisia
- Sibylla Brodzinsky, associate public information officer, United Nations Human Rights Council (UNHRC-The UN Refugee Agency), Washington, DC, USA
- Ruben Cantu, social entrepreneur, CEO, LevelUp Institute, Austin, TX, USA
- Melanie Cohen Greenberg, president/CEO, Alliance for Peacebuilding, New York, NY, USA
- Mac-Jordan Degadjor, co-founder/CEO, Africa New Media and co-founder, SocialGood Ghana, Edmonton, Alberta, Canada via Accra, Ghana
- Lovisa Fhager Havdelin, secretary general, Teskedsorden, Stockholm, Sweden
- Corrie Frasier, founder/advisor, The International Organization for Migration, Seattle, WA, USA
- Noa Gafni Slaney, founder/CEO, Impact Squared, part of Dalberg Media, London, UK
- Munira Khalif, 2017-2018 Youth Advisory to the United Nations, The International Organization for Migration, student, Harvard University, New York, NY and Cambridge, MA, USA
- Julia Roig, president, PartnersGlobal, Washington, DC, USA
- Diane Schulz, international account director, Serviceplan Group, Hamburg, Germany
- Roselie Vasquez-Yetter, global director for civil society, PartnersGlobal, Washington, DC, USA
Read their bios here.
PartnersGlobal works with the United Nations and others to create partnerships with local change leaders to transform conflict, strengthen democratic institutions and achieve sustainable development.
Together is a UN initiative that promotes respect, safety and dignity for everyone forced to flee their homes in search of a better life.
Similar to how iconic work such as We Can Do It! and the 1943 Rosie the Riveter poster campaign produced by J. Howard Miller became the universal image to promote feminism and inclusion of women in the workforce, the winning poster will provide a strong compelling message and a symbol for tolerance, respect and peace.
“The Young Ones Student Awards prompt young creatives to become engaged in some of the most important social and human rights issues of our time,” stated Jessica Gumora, education manager at The One Club for Creativity, who oversees the program.
“This new Young Ones Design Brief in particular will provide a global platform for the winning work to become a widely-recognised international symbol for the inclusion, respect and tolerance of refugees and migrants.”
Everything you need to know about the competition is here. Or contact education@oneclub.org.
