It has been a huge year for Thinkerbell and its distinctive model of “measured magic” across creative, media and PR.

Thinkerbell is currently Mumbrella Creative, Full Service, and Earned 2021 Agency of the Year, B&T Experiential and Earned 2021 Agency of The Year, and  London International Awards AUS/NZ 2021 Independent Agency of The Year.

The agency has promoted Grant Anderson internally to take on the role of national head production tinker, working across Thinkerbell North and South, and taking control of all production departments within Thinkerbell. Anderson also takes control of The Little Green Book, Thinkerbell’s curation and management system of production and implementation collaborators.

Grant Jenkins

Thinkerbell has also grown, with new senior hires at Thinkerbell. In reverse alphabetical order the new hires are:

• Shannon Crowe – head creative tinker. Crowe is one of Australia’s most lauded creative minds and See It Be It alumni. During her time at Clemenger BBDO she developed Snickers Hungerithm, before branching off to work independently with clients, agencies and tech companies all around the world. Shannon said, “I’ve lost pitches to Thinkerbell too many times to remember. Can’t beat ‘em, join ‘em.”
• Nic Buckingham – head creative tinker, Lion: Buckingham returns to Australia from the US where he was group creative director at David&Goliath. There he was best known for his work on The Grammys, Intel and Fruit of the Loom.  He commented, “I love beer, and I love what Thinkerbell are doing so this should be fun.”
• Krystel Jenkins (nee Houghton) – group head thinker: Kenkins brings 15 years’ experience to Thinkerbell, most recently from CX Lavender, where she was business head across the Westpac Group. A Kiwi with a real passion for customer centricity and creativity. Jenkins stated, “It’s pure delight to be joining the impressive Thinkerbell team. Looking forward to experiencing and creating many magical moments for our Clients and customers.”
• Josh Gurgiel – head media thinker: Frustrated lawyer turned media maven, Gurgiel joins from oOh! Media where he was head of strategic client solutions. He has also spent time at Carat and OMD working across several major film distribution clients. Gurgiel stated, “One of the reasons I joined Thinkerbell was I wanted to work in a really creatively driven agency that takes media and measurement seriously.”
• Anjana Khallouf – national head earned and owned thinker: A career PR, content and social expert with trans-Tasman experience, Khallouf was most recently head of OMD Create where she was responsible for building and driving OMD Melbourne’s social, PR, content and partnership division. She stated, “My career highlights have always resulted from true collaboration with our creative partners, not us vs. them, so when I realised that this was the magic of Thinkerbell’s model, and that they are the Best PR Agency in Australia for the second year running, it felt like the only place for me to be.”

l-r: Shannon Crowe, Nic Buckingham, Krystel Jenkins, Josh Gurgiel & Anjana Khallouf

Margie Reid, chief executive officer of Thinkerbell, commented, “We are delighted to welcome to the family such an experienced and well lauded group of individuals.”