Thinkerbell: Bananas energise Australians with a big yellow smile

Most Aussies know bananas “make your body sing”. It is one of the longest running and successful marketing campaigns in Australian advertising history. The campaign, that began in 1994 with a bright and bubbly music track, that was refreshed and relaunched in 2001, 2008, 2009, 2015, 2018 and 2021.

In 2021, the platform became Whatever Your Thing, Make Your Body Sing. Thinkerbell has turned that call to action into a brilliantly yellow OOH campaign. The new work taps into the 2025 hunger for energy boosts and is running Australia-wide, across retail, outdoor, online and social – turning supermarket aisles and digital feeds a whole lot yellower.

The refreshed brand look and feel highlights the natural connection between bananas and physical energy. The creative has a clever visual simile linking a banana with a swimmer, footy player, and yoga enthusiast. Positioning Australian Bananas as the ultimate fuel for an active lifestyle reinforces Australian Bananas’ famous promise to make your body sing.

Since January, the bold and vibrant yellow has been dialled up to grab attention in-store, stop thumbs mid-scroll, and reinforce the joy and energy of Australian Bananas.

Belinda Van Schaik, head of marketing, Hort Innovation, stated, “Australian Bananas are all about natural energy, making them the perfect fuel for any sport or active lifestyle. The refreshed brand platform brings that to life perfectly, with sports-focused visuals that are fun and energetic. The bold use of our iconic yellow ensures we’re front of mind and front of trolley for shoppers everywhere.”

Paul Swann, chief creative tinker, Thinkerbell, added, “We can all agree that bananas are yellow, curved, and bursting with energy. Inspired by these qualities, we created work that embraces vibrant yellow, showcases people in dynamic, curved postures, and captures the spirit of energetic movement.”