Streaming service, Binge, has launched a lipstick range. A Gossip Girl lipstick range with colours such as Rumour Has it, Shade Queen, Spotted: A Scandal and This Just In.

The idea comes from Thinkerbell, the range comes from Australian cosmetics brand, Karen Murrell, and the lipsticks, which celebrate individuality and inclusiveness and encourage you to be exactly who you are, create a buzz for the new season of the series, Gossip Girl.

The campaign will be supported through earned and social activity. Strategic influencer partnerships have also been formed, including with model and actor, Christian Wilkins.

Wilkins stated (via Stellar Magazine), “Eventually, through shows like Gossip Girl, topics like gender fluidity become part of the public consciousness. When we can see stories that we relate to, it does make it more normal. And I think that is what leads to wider acceptance.”

Gossip Girl fans can win their very own Gossip Girl Edition x BINGE Lipstick Range, by posting an image, video or story on Instagram, telling Binge why they are loving the new Gossip Girl. They must tag and follow @BINGE.

Alison Hurbert-Burns, executive director, Binge, commented, “Gossip Girl is back with a new generation of teens under the social surveillance spotlight. The new series puts a modern lens on the iconic show, exploring just how much social media, and the landscape of New York, has changed in the last nine years.”

The Gossip Girl campaign is the latest co-lab created by Binge and Thinkerbell to demonstrate that Binge is home to the world’s best shows. Past campaigns include the BINGE Brain Burger, in partnership with Grill’d, and Inactive Wear as part of a collaboration with online fashion retailer, The Iconic.