Thinkerbell continues Guinness’ long-running minimalist campaign with a Zoom generation twist for St Patrick’s Day. An estimated 13 million pints of Guinness are consumed every Saint Patrick’s Day, an 819% increase from average. This year, it’s a special Guinness day in Australian pubs. Covid won’t be keeping people away.
Ed Stening, connections director at Lion, stated, “St Patrick’s Day is the ultimate moment to come together with a pint of Guinness, and after the last three years of Covid interruptions, we’ve never been more excited to turn on the Out of Office and get into a pub for the day.”
Tom Wenborn, executive creative tinker, at Thinkerbell, added, “I’m currently OOO enjoying a pint of Guinness, I’ll be back at my desk Friday 18 March. Please contact Jim Ingram if it’s urgent.”
