Australians are returning to their offices at the moment but while it might look as though work has only just begun, the truth is, most Aussies have been working flat out from their homes, garages or cars without a break for a while. So even if they’ve only been back in the office for a week, Jetstar feels that it’s time for a holiday.

And on Jetstar’s 17th birthday, May 25, Jetstar is asking commuters who catch a train, to “catch a plane” instead.By taking over two of Australia’s most prominent train stations.

Inside Flinders Street Station in Melbourne and Central Station in Sydney 50 digital screens (every available oOh!media screen in the stations for 24 hours) are being used to track an aircraft’s flight path, with free flight vouchers for those who can scan and catch the plane. The vouchers range from $50-$500.

Jetstar’s chief customer officer, Alan McIntyre, stated, “We’re excited to be sharing our birthday celebrations with our customers at a time when demand for leisure travel is at the strongest it’s ever been. There’s no doubt there’ll be lots of keen travelers at Flinders Street and Central Stations to snap up these travel vouchers to put towards their next trip.”

Neil Ackland, chief content, marketing and creative officer from oOh!media, added, “When it comes to reaching people at scale and engaging Australians at key moments throughout their day, there’s simply no substitute for Out of Home media. Big, bold and technologically creative, this campaign showcases Jetstar in a unique and innovative way, and is sure to drive engagement, brand recognition and bookings. It’s been a real highlight to work with Jetstar, Thinkerbell and Wavemaker on such a fun campaign as people start flying again in greater numbers.”

Adam Ferrier, chief thinker at Thinkerbell, noted, “It’s been great working with Jetstar to shake up Australia’s commute and remind everyone that a relaxing holiday is only a few clicks away. Using all the station media so it’s all joined up to create a completely immersive customer experience is pretty fun.”

Credits:

Client: Jetstar
Group Marketing Manager – PR & Content: Kelly Ogilvie
Regional Manager – Marketing & PR: Jodie Rochetich
Senior Content Marketing Advisor ANZ: Marli Muto
Content Marketing Advisor ANZ: Elise McKeon

Agency: Thinkerbell
Thinker: Maddy Verma
General Manager – Media: Ben Shepard
Lead Thinker – Earned Media: Tarah Miller
Design Tinker: Morgan Brown
Production Tinker: Katie Ayling
National Head Production Tinker: Grant Anderson
Creative Tinker: Elsa Caruso
Executive Creative Tinker: Tom Wenborn
Production Tinker: Paul Leaning
Chief Thinker: Adam Ferrier
Head Thinker: Nick Bennett

Production: Heckler
Production: Whitehat

Media: Wavemaker
Group Business Director: Prue Sedgeway:
Business Director: Pip O’Brien 

Partner: oOh!media