Thinkerbell & Lifeline: Do you really understand suicide?

There are still misconceptions around suicide, who is vulnerable and why. In the lead up to World Suicide Prevention Day (September 10), Lifeline and Thinkerbell have launched a stigma-breaking awareness project, Suicide Doesn’t Discriminate, to encourage people to think differently about it.

Thinkerbell and Lifeline brought together people who lead very different lives to interview each other and share their stories. In one film, a military veteran and young engineer share their lived experiences of feeling suicidal.

In another film, a proud Worimi man and a loving wife and mother interview each other, connecting over their stories and shared experiences.

Paul Swann, executive creative tinker at Thinkerbell, stated, “The real stories to come out of the work resoundingly prove that you can come from anywhere, have any job, do anything and still struggle with suicidal ideation.”

Lisa Cheng, executive director, marketing and fundraising, at Lifeline, added, “We’re proud to help more people learn and understand that you can come from any walk of life and still go through a crisis. It’s important to bring these stories to the forefront so that other people who are struggling face no barriers in reaching out and getting the help they need.”