Aussie hip hop legends, Bliss n Eso, give Did Somebody Say…a bounce-iful refresh. In a custom-made track celebrating Australia’s diverse food culture.

The new Menulog work by Thinkerbell, What’s Good in Your Hood, is a wild ride through inner-city laneways and regional gems, meeting everyday legends, and sampling the dishes that define neighbourhoods. Part road trip, part music video, the spot heroes the restaurant partners who make up the service – and features real Aussie shopfronts.

Simon Cheng, CMO at Menulog, stated, “We’ve worked with global icons like Snoop Dogg, Katy Perry, Christina Aguilera and Wu-Tang Clan, but now we’re putting local legends on the mic and on the map. This campaign is about backing Aussie flavour and championing the people who keep it cooking. Bliss n Eso were perfect for it – they’ve lived and breathed this culture for decades, and they brought their full selves to the collaboration.”

Sesh Moodley, ECD at Thinkerbell, stated, “We wanted this to feel like something you’d save to your playlist, while telling a story around local, and ‘what’s good in your hood’.  It’s about telling a proudly Aussie food story, and Bliss n Eso nailed it. The new work is just the beginning of a more localised focus for Menulog.”

The campaign will roll out across TV and video, digital, social, audio and OOH, with more tracks, and local flavour to come.

Credits
Client: Menulog
Creative & Earned: Thinkerbell
Media: UM
Production: Heckler 
Sound: Heckler Sound
Music: Bliss n Eso & Mushroom Group