Thinkerbell has given Menulog a new approach in a year where money really matters. Menulog and Thinkerbell have launched Menulog’s new Dolla Dolla Deals value platform by making it rain dollar bills across Australia. The campaign highlights the more than 20,000 offers, bundles and surprises available every day via the Menulog App.
To help the campaign gain attention, Menulog has recruited the legendary Inspectah Deck from the Wu-Tang Clan and set its campaign film to the legendary Wu Tang Clan track C.R.E.A.M (Cash Rules Everything Around Me), famous in culture for its lyrics, Dolla Dolla Bills Y’all!. Co-written by Inspectah Deck himself, C.R.E.A.M first dropped on airwaves 30 years ago, with the release of the Wu-Tang Clan’s debut album Enter the Wu-Tang (36 Chambers).
The new value platform will be supported across TV, radio, OOH, earned and social; with iterations of the value campaign to be developed and launched throughout 2023.
Sesh Moodley, head creative tinker, stated, “Menulog has a really strong connection to music and pop culture in particular, being famous for its Did Somebody Say tracks with Snoop Dogg and Katy Perry. When we were briefed to come up with a value platform it was a no brainer to hit up Wu-Tang Clan, arguably the greatest and most influential group in hip hop history. The C.R.E.A.M track was the perfect fit.”
Simon Cheng, marketing director at Menulog Australia, added, “Menulog has been delivering joy to Australia for over 17 years now and Dolla Dolla Deals is our commitment to providing the best value to Aussies when we all need it most. We encourage everyone to jump onto the Menulog app and find out what deals and offers are in your area today.”
Credits
Client: Menulog Australia
Creative & Earned: Thinkerbell
Media Agency: UM
Production: Heckler
Sound Studio: Heckler Sound
Client: Menulog Australia
Marketing DirectorL Simon Cheng
Head of Brand and Media: Fiona Bateman
Marketing Manager: Mark Nicholls –
Head of Partner Marketing: Rami Tamer
Head of Communications and Government Relations: Lisa Brown –
Creative & Earned: Thinkerbell
Lead Production Tinker: Jessica Campbell
Head Thinker: Kiely Decker
Lead Creative Tinker: Jack Burton
Lead Brand Thinker: Josh Manning
Lead Creative Tinker:Lucas Fowler
ead Earned Thinker: Joe Ayat
Lead Thinker: Sarah Siv
Chief Thinker: Adam Ferrier
Earned Thinker: Charlie Marchant
Thinker:Afonso Martins
Head Earned Thinker: Taylor York
Head Creative Tinker: Sesh Moodley
Production Company: Heckler
Directors: Stefan Jose & Sesh Moodley (TKB)
Co-Founder & Executive Producer: Will Alexander
Co-Founder & Executive Creative Director: Jamie Watson
Head of Production: Amy Jarman
Producers: Coralie Tapper & Alex Bray
Director of Photography: Stefan Jose
Head of VFX: Tom Corbett
Lead Editor: Andrew Holmes
Assistant Editors: Jordan Swioklo & Dan Page
3D Artists: Dusan Marjonovic, Rachael Tedesco, Edward Hassan, Phillip Wang, Woon Yen Cheng, Ooi Sen Ree
VFX Compositor: Nitin Amin
Online Artist: Julian Ford
Colourist: Fergus Rotherham
Casting Director: Toni Higginbotham
Sound Studio: Heckler Sound
Executive Producer: Bonnie Law
Mix Engineer: Dave Robertson
Music Supervisor: Anton @ Trailer Media –
Featured Track: Wu-Tang Clan – C.R.E.A.M.
Media: UM
