Thinkerbell: Playtime’s Gracie Otto nails that “I’ll have what she’s having” feeling for Seafolly

When Seafolly and Thinkerbell realised the need to define what the brand means to women, they chose Playtime’s Gracie Otto to tell the new story.

The new campaign, Own Your Folly, captures the confidence of women who don’t take themselves too seriously, while it also reminds women that Seafolly’s fit and styles can give women the confidence to own their attitude. Otto, who specialises in cinematic short fashion films while also building up an impressive portfolio of TVCs, was the right fit. Her five short films have all won awards and been screened internationally.

She stated, “Seafolly has a rich history and has been around for so many generations, it’s uniquely Australian. For me, Own Your Folly means not caring what anyone else thinks and just owning whatever it is you want to do. I love working with women and loved bringing this to life.”

https://youtu.be/ziCxx0K5YyA

Seafolly chief marketing officer, Adriane McDermott, noted, “We decided it was about time we invested in building a stronger brand narrative. Women today want to belong to brands that liberate them to embrace who they are and share their beliefs. The Own Your Folly campaign does just that, in a playful way. It allowed us to break our own rules to remind women what the benefit of great fit can do for their inner confidence.”

Own Your Folly is also bonded to the inspiration for the brand and Seafolly’s founder, Peter Halas, whose folly was to follow his heart and start his own swimwear company. The campaign will roll out across TV, cinema, retail screens, bus megasides, billboards, and YouTube and will also extend into social where Seafolly will encourage women to tag themselves and their friends throughout summer sharing moments of ‘folly’.