O-oh. Data is disappearing from the worldwide web and for the first time ever. The internet is hungry, and when the internet gets hungry, it starts acting a bit strange.
The internet is usually ultra-efficient, feeding you what you want before you know you want it. Watch out. Over the coming weeks, Snickers is going to demonstrate just how out-of-sorts a hungry internet can be.
The Hungry Internet flips online algorithms to feed people content that is the exact opposite of what they would normally get. Every piece of confused content is a timely reminder to have a Snickers, so you don’t get hungry like the internet. The internet is currently displaying signs of hunger everywhere online, from YouTube to SnapChat, glitching out websites, chaotic chatbots, baffled banner ads and social channels. It has even misplaced Snickers own Instagram password.
Richard Weisinger, portfolio marketing director bars at Mars Wrigley, commented, “At Snickers, we always strive to stay contextual with our target audience and now more than ever they’re living online, so what better way to demonstrate the effects of hunger than by messing with the algorithms, targeting and personality of the internet itself?”
Tom Wenborn, executive creative tinker, stated “We’re thrilled to have had the chance to extend the iconic You’re not you when you’re hungry platform for Snickers. After many years of seeing hungry and confused big name celebrities, now felt like the right time to show the effects of on a non-human entity.”
Credits:
Client: Mars Wrigley
Marketing Director Mars Wrigley Australia: Ben Hill
Portfolio Marketing Director Bars: Richard Weisinger
Brand Manager Snickers & Twix: Annie Cummins
Regional Senior Manager – Brands & Content: Kaitlin Williams
Agency: Thinkerbell
Creative Tinker: Matias Reyes
Head Creative Tinker: Sean McNicholas
Lead Thinker: Jamie Herman
PR Tinker: Tarah Miller
Chief Thinker: Adam Ferrier
Executive Creative Tinker: Tom Wenborn
Designer: Jack Dinsmoor
Head Production Tinker: Di Nash
Lead Production Tinker: Naomi Nienaber
Editor: Kevin Bolleteau
Pre-roll Production: Magnetizer
Media: Mediacom
