Simple, fun, effective. In anticipation of St Patrick’s Day, Guinness has launched new OOH work that counts down to the celebration this Sunday. The famous dark stout takes on a new form to illustrate the number of sleeps left.
Albertus Lombard, Lion brand director of premium beer, commented, “St Patrick’s Day is a big deal for Guinness-loving and beer drinkers everywhere. It deserves its own countdown to the big day. It’s a little like counting down the sleeps till Christmas.”
With 2.4 million pints of the Guinness to be consumed in Australia in the lead up to and on St Patrick’s Day, the countdown is on.
The creative will be supported across social and OOH across NSW and Victoria.
Credits:
Client: Lion
Creative Agency: Thinkerbell
Media Agency: UM & Reprise Digital
