Thinkerbell comes up with ferociously wonderful promotional ideas for its clients. This one, though, must stand at the top of the list. It’s the Submabinge, the world’s first at-home submarine viewing experience, to mark the arrival of the new six-part British crime drama series set on a submarine, Vigil, now streaming on Binge.
Here is the agency’s (data-based) explanation of why it exists: “Now more than ever Aussies are finding it difficult to switch off from family or flatmates and block out the busyness of a life lived indoors. According to recent YouGov research* conducted by Binge, in recent times as we find ourselves spending more time indoors, 60% of the nation has lost the ability to have quiet space in their home and 62% of Australians currently have trouble switching off from family or flatmates when watching their favourite TV shows. The same research revealed that nearly half of all Aussies (47%) would be interested in a device that could help block out noise and other distractions, so they could focus more on their favourite TV show.”
Mostly, it’s funny. Its features, like a universal phone holder for hands-free bingeing and food flap for snacks while you stream, are brilliant). It’s the kind of promotional product that people get so they can talk about with friends. And it relates directly to its product. The Submabinge lets you watch Vigil as if you were in a submarine 300 metres under the ocean – full features are real periscope to peer through, soundproof walling, a mouth opening to feed yourself (with straw holders too), ear holes and smartphone side strap.
The trailer adds the necessary new product drama while doubling as a very unique promo for Vigil.
Every Submabinge is shipped as a flat-pack, with assembly taking less than 5 minutes. Binge fans can get their very own Submabinge at home by following the Binge Facebook, Instagram or Twitter page, looking for the Submabinge trailer and telling Binge in the comments section in 25 words or less, why they need a Submabinge in their life.*
Tom Wenborn, executive creative tinker, Thinkerbell, commented, “Binge is constantly delivering the best new shows; now they’re delivering the best way to watch them, or at least the submarine ones anyway. It’s ridiculous. It’s fun. It works. It’s not waterproof.”
Creative, PR & Influencer Agency: Thinkerbell
Submabinge Production: Design Biaccident
Production: Daniel Coolahan
*Competition T&Cs: Win 1 of 20 SUBMABINGE kits. Aus residents and 18+ only. Competition closes Monday 20 September, 11.59pm. (AEST). Full T&Cs at https://bit.ly/3hjgwcX.