For over a decade, more than 3000 women in Jerusalem have had their images defaced on public billboards. Their face have been scratched out, spray painted, covered with graffiti, and in extreme cases even burned down, typically by ultra-orthodox extremists who believe women shouldn’t be seen in public. It doesn’t matter who the women are – politicians, nurses and actors. They have all been erased from the city streets.
With little-to-no action taken by the authorities, women’s faces have disappeared from billboards and posters across the city. But now, advertising professionals in Israel and overseas have teamed up to fight back.
Together with JCDecaux, the Israel Women’s Network, Cloudfactory, Adler Chomski and Blue Oyster Media have launched a citywide campaign, featuring a mosaic image of male international actor (and star of Netflix hit Fauda), Tsahi Halevi, made from the portraits of thousands of women who were defaced over the years.
