This IWD campaign by animation and design studio This Thing of Ours (part of the Waste family) shows that women’s abilities must be acknowledged. It’s an animation created in collaboration with 90 talented female illustrators from around the world.
It shows that women can be both fun and powerful. And it brings together the talents of women from every corner of the globe, including China, Egypt, the USA and Brazil.
To kickstart the project, the studio put out a call for female illustrators on Instagram and received more than 600 responses from across the globe. 90 women were selected to collaborate on the project, based on their illustration style.
The animation was created in line with this year’s International Women’s Day campaign theme, #ChooseToChallenge. It features a woman holding up her hand, the gesture which has been chosen as a symbol of support to the cause this year.
The animation consists of 90frames, each created by a different female illustrator, in their own style – making a vast diversity of both style and approach.
The women were given TTOO’s rough animation of a woman holding up her hand in solidarity as their starting point and each illustrator added their own flavour and imbued their contribution with what International Women’s Day means to them. Every illustration shines a light on a different facet of International Women’s Day as experienced across the globe, from an open question about “the disappearance of a staggering number of 5500 Peruvian women in 2020 alone” from @santina.oz to a tribute to “women with a whole spectrum of battles that they tackle every single day” from @paperandpixelsdesign (Gibraltar).
The animation will be shared via the This Thing of Ours and Waste social channels, as well as through each collaborating creator’s platforms.
Alex Robinson, director, This Thing of Ours, commented, “What excites me most about this project is that 90 illustrators from all over the world, who have never met, came together to celebrate this important day. Each individual frame tells a unique story, and the collective result is one that celebrates women’s uniqueness and creativity.”
Tasmin Lobley, senior creative, Waste, added “This project is a true celebration of women around the world coming together to create a powerful message for International Women’s Day. It’s been amazing to see the creativity of the individual frames, each with their own story, some of which have been truly heart-warming.”
Amy Duncan, digital strategist, Waste, added: “I had the pleasure of talking to so many talented women, from Peru all the way to China. I actually got quite emotional reading about the meanings behind each of the illustrations and learning more about what it’s like to be a woman around the world.”
Agency: This Thing of Ours
Direction: Alex Robinson
Art Direction: Tasmin Lobley
Core Animation: Jacob Reidy
Digital Strategist: Amy Duncan
Collaborating illustrators: notflipper, freshira.designs, jonvobi, rachael.lum, gordoilustra, nora_kraska, veilsandmirrors, engueran_coeur_de_lion, aiahhassan, halfwaydrops, iona_adair, by.soleon, johannakugler, easyeasyrol, sydhey, ellie.childs_, meganemrphy, taomodraws, laurablgz, nathaliamilis, swethakanithi.illustrator, ___marie___gosselin___, flobll_illustration, naomiseah, sophiestanding_, rosefur, yazillustrations, trxipxi, mark0_0k, jennischurr, mzkmel, ruki_chuki, pomallow, maledelu, casiegraphics, tororo.aoi, estherlalanne, happyphili, lydialott, macha_mcp, sketchupmayo, imocrossland, ameliedupetitthouars, naygroves, martynawilner, theinfinitedrawing, heatherfletcher.art, carmenpatricia.design, elena_bansh, alanamcdowell, _jessie_kuhn, bobbythebigbird, coco_meiller, frazzledfoliage, tatjanajunker, swampsocial, sandre_fait_des_trucs, padaboooom, emilywylde, that_there_asha, naiaitz, cadarsinziana, madebytania_, becomingamorningperson, human_nico, fogg.ish, hallojosy, aaaaeeeb, paperandpixelsdesign, xsunsteethx, roro_mawouane, byrosielt_, ricepeasant, yool_n, amy_fitz_art, kateco__, laura.snclr, abbeyruletheworld, inkling_illustrations_, bobbywatson.art, studio.lag, foureyetwotit, trangdrawsbangs, claramariecornish, dorothydotcool, a_piece_of_triss, santina.oz, carol.rollo, ellabucknall, the_lost_artisttt.