Car buying used to be simple.There was a small choice of brands and a limited number of features. Now it’s a cacophony of noise…that CarsGuide is hoping to quieten for Australians with a new platform by Today The Brave. The platform reassures car buyers with a simple truth – they just Get Cars – positioning CarsGuide as the trusted partner. The platform, a significant evolution for CarsGuide, is designed to earn trust in a cluttered automotive category. Not just another site that sells cars. Not just another publisher that writes reviews. But the place Australians turn to when a big car decision is staring them in the face.

Behind the promise is the reality that CarsGuide are independent experts who test, drive and pull apart the cars they review. By ripping through the chaos of myths, opinions and marketing spin, they help Australians get cars too. And with integrated marketplace capabilities, they can also quite literally help Australians get into one.

“With the launch of Get Cars, we’re reaffirming our role as the fiercely independent partner in the journey,” stated Rowena Kanna, director of marketing and brand at CarsGuide parent, Gumtree Group. “Buying a car should feel empowering, not overwhelming, and this platform helps cut through the noise so people can make decisions with real confidence.”

“The Get Cars platform captures CarsGuide’s expertise as those who Get Cars, the extensive education resources to help Aussies Get Cars too, and a marketplace where you can go Get Cars,” added Kate Idle, senior art director at Today the Brave.

The full Australia-wide campaign covers ACM digital, social, Spotify and oOh!media outdoor.