Just when you thought Liquid Death’s advertising couldn’t get any more outrageous, the brand teams up with agency, Tombras, and pet brand, BARK, to introduce the chaotic disruptor, Ram Chop.

Ram Chop is the lead product in BARK x Liquid Death’s  limited-edition collection featuring toys, beds and apparel for dogs and the humans who are dead serious about them.

It’s a squeaky ram designed to celebrate dogs exactly as they are…chaos included. Packed with a disc squeaker and whip-and-flip limbs, Ram Chop is also the face of a wild social campaign, encouraging humans to embrace the mischief, quirks and instincts that make their dogs who they are…

…and notably to treat dogs as they are meant to be treated (no party hats, prams, dress-up clothes, or banned doggy behaviour):

 
Jeff Benjamin, Global CCO, Tombras, stated, “We got very good at turning dogs into perpetual babies. But most dogs are adults. They like adult things like stealing socks, heavy metal and sniffing butts. Ram Chop has some ideas about how to fix that. This is just the first one.”

Because this is BARK and Liquid Death, the collection is equally unhinged:

• Cuddle Coffin: A human-sized coffin bed designed so you and your dog can rest together in eternal comfort.
• Rest in Treats Coffin: A natural-rubber, treat-dispensing coffin toy that lets your pup exhume a snack. Grave robbing never tasted so good.
• Dogtor Death Can: A crinkle-filled can toy with a tube squeaker.
• Marcus the Carcass: A squeaky “raw” toy filled with five disc squeakers and crazy crinkle.
• Dead Head Burrow Toy: A multi-part skull toy that lets dogs hunt for treats while making plenty of noise along the way.

Additional campaign elements include teaser videos and shorter form content, such as the :06 Cone of Shame. The campaign covers organic and paid social, with additional activations rolling out throughout September.

Dave Stangle, VP of Brand at BARK, commented, “BARK and Liquid Death know our audiences expect more than the obvious, which made this a really fun collection for our team to design. We got to take Liquid Death’s world and ask what it would look like if it were made for dogs. We found it gave us the opportunity to not only create products, but content around them that no other dog brand would make.”

Misha Brunelli, VP of merch & apparel, Liquid Death, added, “We brought the Liquid Death attitude, BARK brought their insane creativity, and somehow we ended up with a collection that’s even more absurd, and way more fun, than we imagined. It’s exactly the kind of collaboration we love – unexpected, ridiculous, and something people will actually want.”