It’s getting chilly in the northern hemisphere. Another challenging colds and flu season is beginning. So is scarf season.

Agency, Tombras, and herbal drop, Ricola, have put the two together, turning throat protection into a fashion statement with the latest thing – “aromattire”. The Ricola Collection is a series of limited-edition woven scarves infused with Ricola’s signature Swiss Alpine herbs to deliver warmth, wellness, and style in one.

The scarves, designed in Europe from premium textiles and lightly scented with natural essential oils, come in two editions – Lemon Balm + Mint (yellow) and Peppermint (green) – each inspired by the herbs that define Ricola’s heritage and featuring a hidden pocket perfectly sized for a few of the beloved lozenges.

The scarves can be purchased for US$40 by visiting RicolaCollection.com.

To promote the limited drop, Tombras created a launch film that teases The Ricola Collection through the lens of high fashion. The spot borrows visual cues from luxury runway campaigns – dramatic lighting, high-energy music, extreme close-ups, and elevated casting – while it also weaves in Ricola’s core brand elements, its signature mnemonic, bold brand colours, and famous Alpine imagery. The brand’s “Ricoooooooola” mnemonic is brought to life both visually and sonically, echoing across the film and literally woven into each scarf. 

The full campaign will cover OLV, influencer marketing, social, OOH, and a custom microsite. 

Dooley Tombras, president of Tombras, commented,“This marks an exciting milestone in our partnership with Ricola – a brand beloved around the world for its heritage and instantly recognizable ‘Riiiicooolaaaa’ sonic mnemonic. With this launch, we’re reimagining what throat care can look like and making it something people actually want to wear.”

Becky Spruck, senior director marketing, Ricola USA, added, “Ricola has always been part of people’s everyday wellness routines – especially during cold season – but our consumers aren’t slowing down just because the temperatures drop. With The Ricola Collection, we wanted to create something that fits seamlessly into their active, on-the-go lives while nodding to Ricola’s Swiss roots. It’s a new way for people to experience the comfort and care Ricola has always stood for.”