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Toyota will have two ads during the big game on February 1. First up is How Great I Am, slated to appear in the first quarter of the Super Bowl broadcast.

The ad, which is part of the 2015 Toyota Camry One Bold Choice Leads to Another campaign, gets its oomph from combining slice of life footage of Paralympic medalist and Dancing with the Stars finalist, Amy Purdy, and the voice of Muhammad Ali.

The speech, which Ali made before his historic “Rumble in the Jungle” bout with George Foreman in 1974, highlights the type of bold thinking that drives people to make standout choices every day.

“We’re very proud of the message our commercial sends about not only making bold choices, but living a bold life, and Amy Purdy represents that in everything she does. Amy inspires us, and to have her make her Super Bowl commercial debut with Toyota is something we’re thrilled about,” Jack Hollis, group vice president of marketing, Toyota Motor Sales, U.S.A., commented.

“To say I’m honoured to be in this spot airing during the game would be an understatement. All my life I’ve been faced with choices, and I’ve been determined to be bold through every one of them. I have a great relationship with Toyota, and to be in an ad that encourages others to persevere and be bold in their own lives is something that is hard to accurately put into words,” Purdy added.

Toyota’s second Saatchi & Saatchi Super Bowl spot continues the conversation about bold dads that it began online last week.

Toyota is also running a Twitter conversation about bold dads on game day. To join in, anyone can compose a tweet with up to four photos of their dad, using the hashtag #OneBoldChoice.