World Pasta Day is October 25 and Dolmio “owns” it. T&P and body photographer, Sophie Harris-Taylor, are baring the facts about pasta in an OOH campaign in the Uk that features pasta as naked body parts, to prove that pasta is truly naked without its perfect partner – sauce.

The unmissable campaign comes from research in which 44% said it’s “criminal” to eat plain pasta, and 50% that pasta the ultimate comfort food. When it comes to trends and guilty pleasures, the research uncovered Gen Z drizzling hot honey over their penne, a growing appetite for miso butter, truffle and even kimchi. Pasta is evolving.

The OOH ads, running across London and Manchester are being supported in social

Body photographer, Sophie Harris-Taylor, commented, “Bodies and skin are a bit of a theme throughout my work, so I was excited to see If I could apply this to a whole new, culinary subject. I loved the tongue in cheek ambition of creating something a bit fun that the public will double take at.”

Credits:
Client: Mars [Dolmio]
European Brand Director: Hana Hutchinson
Global Content Director: Aman Matharu
Marketing Manager: Rehana Kausar
European Media Lead: David Ellis
Global Social Engagement Lead: Sonia Coker
Corporate Affairs Manager: Tom Dockar-Drysdale

Creative Agency: T&P
Chief Creative Officer: Andre Moreira
Creative Director: Kareem Shuhaibar
Creatives: Hemi Patel/Fred Barber
Client Lead: Benedict Pringle
Senior Account Director: Emma Kelly & Cassie Allen
Strategy Lead: Alex Dobson
Senior Strategist: Anna Lilley
Head of integrated Production: Thea Evely
Art Buyer: Ellen Green
Project Manager: Evren Mihlar
Design Lead: Greg Fadden
Designer: Zoe Collins
Body Photographer: Sophie Harris-Taylor

Media: Essencemedia
PR: Ketchum
Social Influence: Halpern
Design: Elmwood