Twitter becomes the place where you make dreams come true

According to Twitter, its new OOH campaign was triggered by the fact that people have been using it to talk (or type) their dreams into existence. The platform has stated that 59m “manifestation” tweets were posted over the last three years.

The campaign also suggests that celebrities are a large chunk of its user base. Everyone wants to be where the “cool kids” are.

The billboard campaign features real tweets that celebrities such as Niall Horan; Demi Lovato; basketballer, Michaela Onyenwere; filmmaker and former football player, Matthew Cherry; Megan Thee Stallion; basketballer, Diamond DeShields; footballers, Leonard Fournette and Patrick Mahomes; actress, Issa Rae; author, Steve Saylor; and race car driver, Bubba Wallace, posted of their dreams, hopes and ambitions before they came true. It is running in eight cities in the US and Canada, including New York, LA, Houston, Chicago and Toronto.

“Twitter has the power to manifest people’s dreams,” stated Beverly Jackson, vice-president, global brand and consumer marketing at Twitter. “Tweeting your vision into existence and having the world witness the evolution of your manifestation is both an empowering and fulfilling experience. This campaign serves as a reminder of the importance of believing in yourself and that a single whispered tweet can come roaring into reality.”