Lockdown wasn’t too bad at first. Fear drove determination and a sense of urgency fuelled obedience. News and social media helped by spreading the idea of camaraderie. One month in, it’s beginning to wear thin on a lot of people. The world still needs them to persevere. In the UK, lockdown began on March 23, so April 23 marked the one-month point. It also marked the launch of an initiative to lift the spirits of the nation and call on people to dig in, support those who need it and get through to the other end of this uncomfortable time.

The initiative, called Posters for the People, is a series of posters being spread on the social channels of UK brands. More than 70 brands have already got behind the initiative, including household names such as Evian, Addison Lee, McVitie’s and Bombay Sapphire.

Each is using the enormous reach of its social channels and the hashtag, #postersforthepeople, to reach as many people as possible with the campaign’s striking messages. These were created by world-renowned digital artist, Tyler Spangler, who has used his education in psychology and his artistic talent to create positive feelings through vibrant colours and typography. Spangler created the artwork free of charge for the campaign. The campaign was produced with the help of business development consultancy, Entourage BD.

Through media agency, Kinetic UK, the messages are also running across digital outdoor sites, including the famous giant Crominator site on the Cromwell Road, with all the space donated by Clear Channel UK.

Jon Goulding, chief executive officer of Atomic London, who helped create the project, commented, “Brands have a huge influence on our lives and it’s clear that they want to use that influence to help people to feel good and highlight the importance of what they’re doing. I want to thank all the brands that have been involved in this initiative. They have all taken the time to put their work to one side and help bring a bit of positivity to our communities by sharing the fantastic artwork of Tyler Spangler across their social channels.”