A parody of a mafia movie is watchable. A demonstration of how easy Canva is to use, less so. So UltraSuperNew Tokyo opted for the former. The campaign, Make It Unbelievable, leads with a two-and-a-half minute parody spot, featuring Japanese celebrities Takeshi Kitano, the world-known auteur celebrated for his comedy and action films, and Gekidan Hitori, a Japanese filmmaker and actor who recently made a biopic based on Kitano’s life, chosen for their well-known on-screen personas. Those personas are used to sharpen the parody when when a proud Kitano shows Gekidan Hitori a presentation he has created on Canva for his new venture and Hitori doesn’t believe that Kitano made it himself:

Francois Claverie, group creative director at UltraSuperNew Tokyo, commented, “It probably would not occur to anyone to doubt anything Takeshi Kitano says, ever… But for this campaign, we needed someone to do just that, and Gekidan Hitori took one for the team. We and our lawyers are just happy that he remained unharmed.”

Make It Unbelievable is running on national Japanese TV, YouTube and social media channels with media handled by IREP Co., Ltd.

Credits
Client: Canva
Marketing, International Marketing & Growth: Andre Pinantoan
Country Manager, Japan: Kagan Sen
Operation Lead, Japan: Carol Wu
Head of Brand Marketing, Japan: Atsushi Takahashi
Growth Lead, Japan: Ema Tanaka
Content and Field Marketing Lead, Japan: Shunta Sasaki

Agency: UltraSuperNew Tokyo
Group Creative Director: Francois Claverie
Creative Director: Andres Aguilar
Associate Creative Director: Oguzcan Kaganoguzbeyoglu
Copywriter: Noga
Graphic Designer: Belle Sim
Junior Creative: Tran Hoai Anh
Creative Intern: William Matsuda,
Representative Director: Tomokazu Murakami
Head of Strategy: Haruna McWilliams
Group Account Director: Yumi Esposito-Pueblo
Senior Account Manager: Yuko Nakamura
Account Managers: Asumi Yamayoshi & Hikaru Yano
Producers: Daiki Shimizu & Alexander Tatsuki Watanabe
Assistant Producer: Alex Schmidt
Special Thanks: Tetsuya Utsumi, Jinshi Itomi, Haruna Akashi, Tomoyoshi Takahashi

Production Company: Aoi Pro.
Producers: Maho Ikeda, Takayuki Inase, Brian Ota (AOI Pro.)
Production Manager: Haruka Ono (AOI Pro.)
Directors: Ryo Ota, Ryohei Kumamoto
DoP: Shigeto Kunii
1st Assistant Camera: Junki Shigeta
Gaffer: Hirohumi Toba 

Offline Editor: Takanobu Tsushima (T-and inc.)
Online Editor: Hidenori Tanaka (IMAGICA Lab. Inc.)
Colourist: Naotaka Takahashi (L’ESPACE VISION CO.LTD)
Music: Setsu Fukushima, Shinichiro Kodama (Ongakushitsu Inc.)
Sound Recordist & Sound Mixer: Joji Kita (IMAGICA Lab. Inc.)
Sound Mixer: Toru Nakano (IMAGICA Lab. Inc.)
Sound Effect: Akihito Narita
Casting Directors: Kazuhiro Yamaryo, Akinori Oshidari, Saori Teshima (HandY)