“It’s On,” declares Formula E as it announces its biggest ever season starting in Mexico City in January, with a global campaign by Uncommon creative Studio.
The hero film is set in a Tokyo antique store, owned by a die-hard Formula E fan. The setting captures Formula E’s historic achievement of becoming the first FIA World Championship to race on the streets of Tokyo, with Round 6 taking place there next year on Saturday, March 30. The narrative of the film blends humour and drama, threaded with spectacular highlights from Season 9, plus Easter eggs for eagle-eyed viewers nodding to Formula E’s drivers, racing teams, manufacturers, and commercial partners.
The full campaign roll-out will include activations designed for fans and newcomers across city centres around the world and celebrate the tenth anniversary of the championship which opens with the 2024 Hankook Mexico City E-Prix on Saturday, January 13.
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