New York is full of rats. There are an estimated 3 million rats in New York alongside 8 million humans. Uncommon Creative Studio, that launched in New York in October is staking its claim in the city, creating Ratboot, the unofficial boot of New York.
The one-of-a-kind pair took New York Fashion Week by storm sitting front row, shocking fashion elite and garnering over 105 million views online.
The custom pair of black leather knee-high boots housed two taxidermied rats in the platform of the boot. [*No rats were harmed in the making of this boot.]
Ratboot made its debut sitting front row at The Blonds show at NYFW, model and rat lover, Jenny Assaf, proudly wore the custom, one-of-a-kind pair, in an ode to all things classic, gritty, real, and raw New York.
The Instagram creator @inmyseams posted a video of RATBOOT from behind the scenes of a street shoot over the weekend. The organic post got over 105 million views (and counting). That’s more views than Taylor Swift’s most recent posts — with her latest reels gaining on average 40M views, and her most viewed recent reel at 92.7M views.
Uncommon Creative Studio co-founder, Nils Leonard, stated, “As a creative studio, we always love to hold up a mirror to the culture we play in. RATBOOT is a beautiful symbol of that mix. The dirty amid the beautiful design. The icon hidden in the refuse.”
For lovers of New York, fashion and rats, the boots will be available to purchase via auction in the coming weeks. Proceeds from the sale will go to benefit charity, Mainly Rats Rescue, a non-profit that finds forever homes for rehabilitated rats.
