Uncommon has opened a new studio in Stockholm. This follows the ambitious shop’s expansion into New York three months ago.

The Stockholm office will be led by founding partners, Björn Ståhl, the visionary behind INGO in Stockholm and acclaimed campaigns such as the Swedish Number and The Moldy Whopper; Max Hultberg, recently ranked the #2 art director globally with Cannes Grand Prix and Black Pencil accolades; and Mia Berggren, former CEO of the esteemed digital hub North Kingdom.

Mia Berggren, Max Hultberg and Björn Ståhl reflect Uncommon’s vision to build brands that people wish existed.

Björn Ståhl stated, “We will focus on brands that people in the real world are glad exist. These brands are uncommon and they can make a difference like never before. I’ve admired what Nils, Lucy and Natalie have been building at Uncommon for some time and we can’t wait to continue their impact and partner together in Stockholm.”

Natalie Graeme, co-founder at Uncommon Creative Studio, added, “Björn, Mia and Max have the perfect balance — they each bring a unique quality and their collective experience is impressive. They see the world the same way we do and match our ambition at Uncommon. We’re thrilled to welcome them into the fold and couldn’t think of better partners to venture into Stockholm with.”

[Cover image l-r: Björn Ståhl, Natalie Graeme & Mia Berggren]