UnderWonder has signed Too Short For Modeling for US representation, the viral directing duo behind the Liquid Death commercial that lit up the internet four months ago.
Noam Sharon and Tal Rosenthalhave made blending absurdist comedy and cutting-edge technology their trademark, redefining how live action and AI can coexist, with the punchline always coming first.
After years of directing live action spots, Too Short For Modeling, became the new directing team the industry was talking about, being among the first to capture believable, laugh-out-loud performances from AI-generated characters. What began as a rejected script and a late-night experiment with AI tools turned into a global viral moment, sparking a connection with UnderWonder.
Their signing marks the duo’s official entry into the US market, following a string of recent and upcoming projects for brands including DoorDash, Dollar Shave Club, Papaya Gaming, and Miro. Their recent Variety-featured campaign for Papaya Gaming, starring Stephen A. Smith, fused live performance with AI-generated worlds in a way that felt both hilarious and impressive.
“Too Short For Modeling isn’t just at the forefront of what’s possible with AI; they’re the first to make it genuinely entertaining,” stated Frank Borin, founder and executive producer of UnderWonder. “They’re not interested in AI for the gimmick; they’re interested in story, timing, and capturing hilariously riveting performances from their characters. That’s what makes them stand out.”
Before AI ever entered the frame, Sharon and Rosenthal were comedy writers who transitioned from viral sketches to writing and directing live-action TV series and commercials. Their writing background remains at the core of their work, shaping every spot they direct and many of the scripts they write themselves. Their comedic tone, dry, self-aware, and perfectly timed, is what gives their projects a distinctly human touch, even when the actors aren’t.
“Signing with UnderWonder feels like the next chapter for us,” stated Too Short For Modeling. “We’ve always loved writing and directing comedy, no matter the medium–whether it’s actors, robots, or a mix of both. Frank and his team saw beyond the ‘AI guys’ label and understood that we’re here to tell stories with humor and heart. Plus, they promised sugar-free snacks on set.”
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