It’s the end of a hard year and three big UK brands are fishing in the pond of creative agencies to see what else is out there.

IKEA put its US creative business into review in January. David retained its creative account and Alma was chosen to handle its multicultural business. IKEA has now put its UK & Ireland business into review. Incumbent, Mother, has been invited to pitch. Mother has run its creative and digital business since 2010, and survived a review in 2022. VML UK created DIY by IKEA this year.

This year, Try created IKEA work Norway, Åkestam Holst in Sweden, MRM McCann Madrid in Spain, Rethink in Canada, The Newtons Laboratory in Greece. David Madrid & INGO Hamburg collaborated on the awarded Proudly Second Best campaign that run globally 2023-2024.

Meanwhile insurer, Aviva, has severed ties with adam&eveDDB after a decade, as the agency declined to join its UK review that began in July. Saatchi & Saatchi, AMV BBDO and Havas will compete for the account. Aviva is a multinational. its headquarters are in London.

Lastly, Just Eat has just begun contacting agencies for a closed review. McCann Worldgroup is the incumbent. The company conducted a global creative account review in 2021 after merging with Takeaway.com. McCann won it in a four-way pitch against adam&eve/DDB, Bartle Bogle Hegarty, and TBWA\London.

Cover image by Luis Quintero