Jane Evans represents the adwoman admen created. She is talented, awarded and jobless.
So she has made herself the representative for the adwomen women can create of themselves. She is the founder of Unfkable, a community for creative women in advertising (“and the men who aren’t afraid to compete with them”). Its mission is to help women build the resources that will provide them with genuine adland careers.
That includes both job resources, solid work in their portfolios, and a more receptive attitude towards their career potential.
The new collective of senior creative women throughout the world is asking brands and marketers to go straight to the source to achieve diversity in their creative departments.
A few hours ago, Unfkable launched its first campaign. With the headline, How can your brand stand out when you employ the same tools as your competitors?, it challenges those holding the marketing purse strings to take a stand against the lack of diversity in just about every ad agency creative department – not just Leo Burnett, who happen to be in the firing line right now. The members of Unfkable are asking for real briefs for real campaigns.
“The girls are getting cross and speaking in a cohesive voice. And with the promise of anonymity, we have women working on this campaign who would never have dared before, for fear of killing their careers.
“The idea that senior creative women don’t exist is a myth. They do, we know them, they are amazing, brilliant, creative women with a world of ideas that need the opportunities to show what they can do.”
In just three days, the Unfkable launch campaign has attracted attention and support from marketing influencers like Pepsico’s Brad Jakeman from PepsiCo, Cindy Gallop, the 3% Conference and Katherine Gordon.








