UPDATE: Google has announced The Skippy’s winner while also launching a new platform, Create With Google, to support the creative community with programs, education and tools.

BMF has won The Skippy’s creative competition.

YouTube’s annual competition, The Skippys, is in full swing. His year, Google’s Creative Development team has partnered with Mona (Museum of Old & New Art). So the brief to the competition’s four 2018 creative agencies was to create a TrueView ad for Mona, up to 2 minutes long.

The ads are live run on YouTube now with an equally weighted and targeted media plan and the winner will be crowned based on view-through rate, average watch time and organic view count. The videos will stay live until the end of September. The winner will be announced at Create with at the Google launch event for its new smartphone on Thursday October 4.

Here are the contenders:

72andSunny,The Eye:

BMF, Flip Yeah:

Ogilvy, Feel Something?:

Che Proximity, An Acquired Taste:

Vix Berthinussen, creative development lead, Google Australia, commented, “For us, it’s about the piece of creative which not only grabs the attention of the viewer in the skippable adformat but also retains it.”

Robbie Brammall, director of marketing and communication, Mona, added, “David (the museum owner) loves a glorious failure, and was adamant these would all be sh*t. They’re not. He’ll probably be disappointed.”

Micha Walker, executive creative director, 72andSunny Sydney, stated, “Having a chance to play with two great brands like Google and Mona, has been good times. Hopefully, our simple entry keeps folks interested. Big thanks to Finch and all the folks who helped make it happen.”