Not everyone is loved-up on Valentine’s Day. Who Gives a Crap has something for those who’ve been dumped. The campaign begins with the call, “Get ready to get petty”. Here’s how it works:

eos has overshadowed Valentine’s Day with Vagentine’s Day on February 13. The idea by Mischief @ No Fixed Address encouraged eos fans to write loving words about their private parts and tag @eosproducts to win eos merchandise.

Heinz is having fun with the “emotional support water bottle” trend with its Valentine’s Day version, the Heinz Emotional Support Ketchup Bottle by Wieden + Kennedy and Carat, so you can bring someone special to any function and never feel alone. The bottles were made available on Amazon two weeks ago, and sold out almost immediately. The Emotional Support Ketchup Bottle features the famous glass Heinz bottle, Heinz stickers for personalisation and a handy carrying strap.

The campaign was boosted with paid social on Instagram and TikTok, and Heinz teamed up with a variety of food and lifestyle creators across Atlanta, Chicago, Los Angeles and New York City, whose posts appeared on Instagram and TikTok in the week leading up to Valentine’s Day.

The Valentine’s Day bottle supports the brand’s broader platform, It Has to be Heinz, which celebrates real fan habits and “provides them with a fun and easy solution so they never experience the disappointment of not having their favourite condiment on-hand”.