Who thought that Vanilla Ice could still have a place in pop culture twenty-six years later? Two years ago, Special & Export Ice did (see below) with an absurd call back service to remind people to check the beer they’d put in the freezer. Their effort won New Zealand’s highest number of Cannes Lions shortlists.
Last year, Sunrice gave Aussies Rice, Rice Baby – a dreadful rap with Supaglu tendencies in your brain.
Now Pepsico’s Mug Root Beer has launched summer’s limited-edition Vanilla Howler (yep, it’s a root bar ice cream float in cans and bottles), with Float, Float Baby and an utterly absurd music video featuring US rapper, Yung Gravy, and the brand’s Dawg mascot.
The joyful, Gen Z-magnet comes from VaynerMedia.
New Zealand’s crowd-pleaser:
Leave A Reply