VCCP has added one of the most celebrated advertising minds to its growing team. Yan Elliott has been appointed creative director, bringing to the agency his 25 years of experience across many of London’s top agencies – including Mother, Engine, Lucky Generals, The&Partnership and AMV BBDO. 

Elliott has created some of advertising’s most famous and enduring work. His career highlights include the cult classic Dr Pepper What’s the worst that can happen?, the Orange Gold Spots cinema campaign, and the launch of Sky’s long-running Believe in Better platform. He has also worked with rising talent before their breakthrough moments, casting young actors, Martin Freeman in Super Noodles and Jesse Eisenberg in Dr Pepper.

Beyond populating culture with unforgettable ideas, Elliott has held senior leadership roles at Lucky Generals, WCRS and The&Partnership, and even co-founded his own agency, Fabula. Most recently, as CCO of Weber Shandwick, he brought fresh perspectives from PR into advertising, leading innovative activations such as creating a world first – The Refrigerated Art Frame for Budweiser.

At VCCP, Elliott will serve as creative director on Barclays alongside other VCCP clients, bringing his experience and distinctive creative spirit to one of the agency’s biggest global clients.

Chris Birch and Jonny Parker, chief creative officers at VCCP, stated, “Yan’s written some of the greatest ads of our time – stuff that properly lodged itself in culture. And now he’s bringing all that brilliance (and mischief) to VCCP. On top of that, he once ran his own agency from a canal boat, which makes him officially cooler than the rest of us. He’s a supreme talent, a lovely human, and we’re bloody delighted he’s here raiding the White Claw fridge with us.”

Yan Elliott added. “VCCP has a track record of making ideas that break out into the real world and become part of culture. That’s always been my ambition too – to create work that people genuinely notice, enjoy and remember. I’m excited to join such a brilliant team who are hungry to keep pushing the work further.”