Australians are already familiar with the new Cadbury heart-tugger, by VCCP the latest chapter in Cadbury’s long-running There’s a Glass & a Half in Everyone IPA Effectiveness Grand Prix winner. Now Aussie expats (and everyone else) living in London can have a little tear and be reminded that Cadbury and generosity are teammates. It’s the story of a woman living in Kuala Lumpur and the Cadbury gift from her sister back home…
…There’s just one twist. The younger sister has already eaten a generous portion of it. A tiny alien sticker holds together what remains of the bar. It’s a small, human moment – tender, funny and instantly relatable – capturing the way even imperfect gestures can mean everything when you’re far from home.
The commercial, Homesick, was directed by Steve Rogers through Biscuit in collaboration with VCCP’s global content creation studio, Girl&Bear, and continues Cadbury’s commitment to emotionally resonant storytelling that reflects everyday generosity. It adds to Mum’s Birthday , Fence, Bus, Garage and Memory, that have spent eight years building a distinctive body of work focused not on spectacle, but on simple, empathetic, human truths.
The campaign was created by VCCP creatives, Emma Jackson and Aly Lane, and aims to reinforce Cadbury’s role as a fabric-of-the-nation brand – one that understands and reflects the emotional connections people share every day. As loneliness rises and feelings of belonging decline, Cadbury believes these small acts of generosity have never been more meaningful or more relevant.
Elise Burditt, UK senior marketing director at Mondelez, stated, “Cadbury has always been about the humanity in all of us. This campaign shows how generosity isn’t about being perfect – it’s about being thoughtful. Even a bar of Dairy Milk with a chunk missing can carry the warmth of home.”
Chris Birch and Jonathan Parker, chief creative officers at VCCP, added, “Sometimes funny little gestures can be the ones that stick with you the most, or even matter the most. ‘Homesick’ continues Cadbury’s journey of celebrating generosity in its most authentic, unpolished form – like when your sister steals a bite of your chocolate from the other side of the world. Rascal.”
The film is running now across TV in the UK, VOD and YouTube.
Credits
Client: Mondelēz [Cadbury]
Global Brand VP: Guilherme Ferreira
Global Equity Lead: Nikhil Nicholas
Senior Marketing Director, Uk: Elise Burditt
Marketing Director, Australia: Kathy De Lullo
Marketing VP, South East Asia: Jonathan Mccarthy
Marketing Manager, UK: Michael Moore
Brand Manager, UK: Nancy Galvin
Creative Agency: VCCP
Chief Creative Officers: Chris Birch & Jonathan Parker
Creative Director: Simon Connor
Creatives: Emma Jackson & Aly Lane
Vice Chairman: David Boscawen
Managing Partners: Gemma Findlay & Matt Smith
Business Director: Rob Gray
Senior Account Director: Thom Gilbrook
Account Director: Katie Westwater
Senior Account Manager: Lucy Morgan & Maddie Jones
Group Planning Director: Gethin James
Planning Director: Andy Nicholls
Senior Planner: Gemma Smyth
Production: Girl&Bear
Agency Tv Producer: Olly Calverley & Tuesday Birmingham
Integrated Project Director: Sally Greenwood
Agency Creative Producer: Rose Nott
Media Buying Agency: Publicis Media
Production Company: Biscuit Filmworks X Revolver
Director: Steve Rogers
Production Company Producer: Lee Groombridge
Editor: Jonnie Scarlett @ The Quarry
Colourist: Simone Grattarola @ Time Based Arts
Post-Production: Vinny David & Andy Copping @ Freefolk
Post-Producer: Charles Gillet
Audio Post-Production Company: Factory
Sound Engineer: Jack Hallet
