Doritos is known as the corn chip snack. VCCP London has created an “epic” (apologies for the buzzword but it really is apt) stunt to cement the fame of Doritos Dippers as the nachos corn chip. Doritos and VCCP have dipped a huge Doritos corn chip into a giant nachos – by helicopter. The aim is to highlight that Doritos Dippers are thicker and crunchier for nachos, underlining the brand’s Next Level Nachos proposition. Doritos Dippers don’t go soggy or break when carrying serious weights of cheese, guacamole and salsa.
The stunt is the work of VCCP, its PR and content agency Good Relations; global production studio, Girl&Bear, and VCCP Prague. It was carried out on September 16, National Guacamole Day and was captured in a video that matched the “epic” (there’s that cliché again – sorry) nature of the attempt.
Good Relations created a giant mountain of nachos measuring 14.9 metres wide and 4.3 metres high at the home of Britain’s favourite cheese, Cheddar Gorge. Specially trained stunt pilots manoeuvred a helicopter over the nacho mountain, before lifting a massive 1.2 metre nacho covered in piping hot cheese to a lofty 15 metres, setting a new world record for the world’s highest ever cheese pull.
Cheese pulls have become a viral trend on TikTok, with cheese pull videos receiving over 1.5 billion views to date. PR and content agency, Good Relations curated the cheesy moment for Doritos after new research of over 2000 Brits carried out for the campaign, revealed that over a quarter of Brits (27%) have tried a cheese pull themselves, reaching an average of 13.4 centimetres in length (much shorter than the new world record of 15 metres).
The film which will be shared across Dorito’s social platforms and PR as part of Doritos’ Next Level Nachos campaign.
The film content was created by VCCP London, who used photographer, Scott Grummett, to shoot mouth-watering, dynamic crops of delicious, fully loaded nachos crafted with Doritos Dippers. Inspired by epic movie trailers, the agency then worked with VCCP Prague and Girl&Bear to develop playful CG animations to further elevate nachos to the next level featuring helicopters, velociraptors and even a dragon. VO artist, Redd Pepper, was chosen to deliver the campaign message and give the bold visuals even more energy and a cinematic tone.
Rob Pothier, senior marketing manager at Doritos, stated, “This is nacho everyday stunt, this is a Doritos world record to celebrate National Guacamole Day. The day may not be celebrated by everyone, but this is our cup final, our Christmas and our New Year rolled into one. The cheese pull was an epic display of Doritos taking nachos to the next level. This is as gouda as it gets.”
Matt Lloyd, creative director at VCCP London, added, “National Guacamole Day is the perfect time to launch an epic integrated campaign to celebrate Doritos’ Next Level Nachos and taking inspiration from movie trailers with helicopters, velociraptors and an iconic voiceover to boost the drama and match the crunch delivered by Doritos Dippers.”
Liam Maguire, executive director at Good Relations, part of the VCCP Group, commented, “Brave stunts like this take braver clients. The team at Doritos took a punt on this bonkers idea because of their natural challenger spirit and desire to want to disrupt at every turn. It’s been an epic journey and the final film, stunt, creative and media execution is next level.”
The campaign will run across AV, D/OOH, social, digital and retail until October 29 with media planning and buying carried out by MG OMD.
Credits
Client: Pepsico
PR & Social: Good Relations
Executive Director: Liam Maguire & Richard Moss
Campaign Lead: Toby Leston & David Wiles
Account Director: Olivia Yacoub
Creative Director: Liam Maguire & Ben Winter
Creatives: Cristina Vant & Chris Meaton, Henry Westcott & Robbie Field, Jack Patarou & Kelly Bugg
Press & Media: Holly Dedman, Katie Logan & Cheyenne Denny-Walker
Production: Brian Dowling, Helix3d
Assistant Producer: John Pentreath
Photography: Joe Pepler @ Pinpep
Director: Rupert Bryan @ Motion Picture House Mph
Helicopter: GB Helicopters
Advertising Agency: VCCP
Creative Directors: Matt Lloyd
Creatives: Cristina Vant & Chris Meaton, Henry Westcott & Robbie Field
Business Director: Max Fabian
Senior Account Director: Jess Ridley
Senior Account Manager: Nicole Mouawad
Senior Planner: Rebecca Pinn
TV Producer: Vanessa Troop & Rizza Danico
Creative Producers: Brad Willis & Suzanne Holland
Editor: Tom James
Post-Production Companies: Girl & Bear & VCCP Prague
Post Producers: Vanessa Troop & Marek Fric
Colourists : Syd Harvey, Senem Pehlivan
MCR Operators: Anil Douglas & Alex Reid
Audio Post-Production Companies: Girl & Bear & Jungle Studios
Sound Engineers: Emily Vizard & Tom Pugh
Animation Lead: Jan Reeh
Photographer: Scott Grummett
Photographers Agent & Production Company: Peter Bailey Company
Food Stylist: Udo Reichelt-Schaurer
Media Buying Agency: OMD
