VCCP London’s The Walk campaign for O2 returns with a sexy version promoting the brand’s exclusive O2 Priority access for tickets to Dua Lipa at Wembley Stadium. Dua Lipa joins Ed Sheeran, Beyoncé, Coldplay, Lady Gaga and Foo Fighters in the campaign that ran from 2009 to 2018.
Her 60-second spot was filmed in public on the hottest day of the year so far and was inspired by Dua’s creative vision of British beach holidays. It is set to one of Dua’s most popular tracks, Houdini, and also stars her team of dancers, who feature throughout as extras.
The campaign was created by Alice Goodrich and Lara Baxter, with VCCP’s global content creation studio, Girl&Bear, working with British director, Daniel Wolfe, and his production company, Love Song. Creative digital agency, Bernadette, managed D/OOH.
Simon Valcarcel, marketing director at O2, stated: “O2’s iconic Walk Ad returns for the first time in six years, and who better to bring it back than the biggest British pop star of the moment, Dua Lipa. From headlining Glastonbury to announcing her 2025 tour, Dua fans everywhere have a lot to be excited about and none more so than O2 and Virgin Media customers who can enjoy exclusive Priority access to tickets for Wembley Stadium 48 hours before general release. This epic campaign perfectly captures what Priority is all about and demonstrates our commitment to giving our customers access to the very best in entertainment.”
Simon Connor, creative director at VCCP, added, “The O2 Walk Ad is back with a bang. Not only is Dua Lipa one of the world’s biggest artists – fresh from headlining the Pyramid stage at Glastonbury – she’s one of our own. So what better way to celebrate her upcoming UK tour than bringing a glimmer of the Great British Seaside to it, complete with Mr Whippy, Pearly Kings, a chippy and an arcade. It’s showtime.”
The campaign will run until July 12 across TV, VOD, D/OOH including at London’s iconic Piccadilly Lights, and social media with media planning and buying by MG OMD.
Credits
Client: O2
Director of Partnerships & Sponsorship: Gareth Griffiths
Marketing Director: Simon Valcarcel
Head of Advertising & Campaigns: Richard Bown
Senior Campaign Manager: Natasha Griffiths
Partnerships Lead: Diane Campbell
P & Social: Olivia McKe & Morgan Browne
Advertising Agency: VCCP
Creative Director: Simon Connor
Creatives: Alice Goodrich & Lara Baxter
Business Director: Alexandra Gluck
Senior Account Director: Kate Jackson
Account Manager: Maya Hussey
Senior TV Producer: Carly Parris
Creative Producer: Pip Seymour-Judd
Project Manager: Nay Hassan
Design Director: Gilles Bestley
Project Director: Ravi Patel
Digital Designers: Oli Usova, Simon Bostock & Claire Ashfield
Additional Creative: Ben Evans, Adam Sears, James Lucking-Pham & Filipe Birck
Planning Director: Jenny Nichols
Planner: Jennifer Cownie
Broadcast Affairs Manager: Katie Singer
Planning & Media Buying Agency: MG OMD
Production Company: Love Song
Director: Daniel Wolfe
1st AD: Cordelia Hardy
DoP: Harry Wheeler
Steadicam Operator: Rick Woollard
Production Designer: Arthur De Borman
Executive Producer: Shirley O’connor
Producer: Malachy Mcanenny
Editing: Trim Editing
Editor: Anders Mills
Editor’s Assistant: Nanako Kawasaki
Executive Producer: Noreen Khan
Post Production Company: Stray London
Post Producer: Misha Stanford-Harris
Post Supervisor: Dan Williams
Colourist: Simon Bourne
VFX Supervisor & Creative Director: Dan Williams
Lead Compositor & Online: Ben East
Compositor: Giacomo Verri
Executive Producer: Misha Stanford-Harris
Production Assistant: Ellie Georgiou
Design & Artwork: Girl&Bear
Design: Clary Vikstrom, Leila Amin & Rob Churcher
Artwork: James Perry & Toby Kadir
Audio Post-Production Company: Factory Sound
Sound Engineering: Anthony Morre & Jack Hallett
Producer: Beth Massey
Photographer: Elizabeth Miranda
Retouching: Michael Drummond @ Stanley’s Post
Credit: ITV Archive Footage
