VCCP’s No Walkers, No Game platform has added a heartfelt carpe diem, responding to England’s defeat at the final hurdle of the Euros. Ultimately the team, that had been the favourite to win across many weeks of the competition, was ultimately beaten by Spain.
The following morning, England awoke to a message in DOOH, print and social empathising with how the nation was feeling. The ad features a heart shaped crisp which is broken into four pieces, also revealing a St George’s Cross – it runs with the message, Thank you England. You Did Us Proud. It was produced by VCCP’s global content creation studio, Girl&Bear.
The ad’s media buy in newspapers included The Times, i, Daily Telegraph, Daily Star and Daily Mirror arranged by OMD.
The ad features a heart shaped crisp which is broken into four pieces, also revealing a St George’s Cross – it runs with the message ‘Thank you England. You Did Us Proud.’ It was produced by VCCP’s global content creation studio Girl&Bear.
Credits
Client: Walkers
Advertising Agency: VCCP
Executive Creative Director: Mark Orbine
Senior Creatives: Matt Allen & Luke Ashton
Head Of Account Management: Olivia Packshaw
Account Director: Amirah Hajat
Account Manager: Lara Tarabey
Head of Planning: Ross Cameron
Planning Director: Rebecca Pinn
Production Company: Girl&Bear
Agency Creative Producer: Rebecca Hunnybun
Integrated Project Director: Brad Willis
Senior Designers: Rob Churcher & Carl Sherry
Artlab Manager: Dan Datson
Artworker: Lee Forster
Designer: Tegan Barnes
Head Of Production: Simon Walker
Retouching: Stanley’s Post
Media Agency: OMD
A bit of background:
