Transport for London’s safety warning, “Mind the gap” is famously familiar to Londoners. Familiarity breeds ignoring. So VCCP has given TfL’s safety messages an un-ignorable Pop Art look. The new posters are bright, colourful – and in some cases, include visual illusions.
The illustrations, by Andrew Hudson, use familiar patterns and shapes found across the network in an unexpected way.
The campaign is running in OOH and digital screens across TfL’s network and on social media.
Credits:
Agency: VCCP
Creative Director: Simon Learman
Art Director: Ali Augur
Illustrator: Andrew Hudson
