A walrus hops onto a speedboat and takes himself for a joyride. This 60-seconds of exuberance, a metaphor for unstoppable feeling experienced when using Virgin Media broadband, is brought to audiences by VCCP London, highlighting the provider’s recent Best Broadband Experience award win from GWS.
The campaign, Walrus Whizzer, is also VCCP’s third chapter of To Better and Beyond for Virgin Media, following on from awarded campaigns, Highland Rider, and Goat Glider.
VCCP and its global content creation studio, Girl&Bear, worked with Andreas Nilsson and film production company, Biscuit Filmworks, to bring the film to life.
Emmy and Bafta award-winning Untold Studios created the unstoppable Walrus Whizzer. The innovative and complex production process began with CG rendered shots, and a special asset build of the walrus through complex 3D models. These were brought to life through a team of animation supervisors and further development within FX to ensure realistic simulations of the characters movement. Complex lighting models were created within CG to make all the shots look utterly realistic and photographic before the composition team embedded the rendered images into real film plates and crafted the final touches, such aslighting glints, film grade and lens flares.
Simon Valcarcel, marketing director at Virgin Media O2, stated, “This latest campaign celebrates the feeling Virgin Media broadband delivers to our customers every day. Smooth, fast and reliable. Being recognised by GWS as providing the ‘Best Broadband Experience’ only confirms what our customers already know – they are truly unstoppable with us.”
David Masterman, deputy executive creative director at VCCP, added, “With our Highland Cow and our Goat we brought to life just how unstoppable Virgin Media is. We’ve been on land and in the air. It was time to take to the high seas. And, let’s face it, Walruses have a lot of personality.”
The campaign is running in the UK until October 27 across cinema, TV and VOD, online, D/OOH, social and radio. Media planning and buying was managed by MG OMD. Creative digital agency Bernadette also worked across the integrated campaign to bring digital, social and online elements to life.
