There are so many stories “behind the company” in the world. So many of them are dry, informative though they may be and interesting to ardent fans perhaps.
This one, by Venables Bell + Partners, MJZ’s Nick Ball and cinematographer, Seamus McGarvey, is an absolute gem. Beautifully scripted. Visually awesome. Tinged with humour (just a touch – perfectly poised). Did I mention, beautifully scripted? Never mind, it deserves to be mentioned again.
Goodness from Grit celebrates the connection between hard work and excellent wine by chronicling Isabelle’s challenges and ultimate triumphs. It’s a timely message for those who share her spirit, and also cuts against a category that is defined by cliches of leisure and luxury.
That Isabelle’s story was crafted with the same attention to detail that Isabelle poured into every bottle of her wine is obvious. The original cinematic score was written, recorded and produced in Melbourne and Berlin by music house, Stare Crazy.
Accompanying the hero film is a full campaign, which will include digital, social, influencer efforts and retail assets.
Credits:
Client: SIMI
Agency: Venables Bell & Partners
Chairman: Paul Venables
Chief Creative Officer: Will McGinness
Creative Director: Gus Johnston
Associate Creative Director: Ryan Hoercher
Art Director: Megan VanDagens
Junior Art Director: Alyssa Lee
Junior Copywriter: Marisa Valente
Senior Art Director: Aisha Hakim
Senior Designer: Dani Saputo
Head of Integrated Production: Hilary Coate
Senior Producer: Sasha White
Producer: Jenna Van Deventer
Associate Producer: Livia Biedermann
Head of Brand Management: Michael Chase
Business Lead: Justin Pitcher
Brand Director: Sara Shields
Brand Supervisor: Paris Clark
Senior Brand Manager: Purva Kogie
Project Managers: Jessica Youssefia & Cameron Vaile
Business Affairs: Sara Jagielski, Camara Price & Christine Tom
Head of Strategy: Gavin Jones
Strategy Director: Michelle Spigner
Social + Content Strategist: John Principe
Comms Architect: Alex Oztemel
Production Company: MJZ
Director: Nick Ball
President & Executive Producer: David Zander
Executive Producer: Emma Wilcockson
Producer: Natalia Mussolana
Director of Photography: Seamus McGarvey
Production Designer: Matias O’Donnell
Wardrobe Stylist: Sol Montalvo
First Assistant Director: Max Morales
Chile Production Service: Labhouse
Post Production + VFX: Method Studios
VFX Supervisor: Jesse Bradstreet
Executive Producer: Scott Boyajan
CG Supervisor: Hiltesh Solanki
Producer: Laura Duncan
Lead Flame Artist: Matt Welch
Flame Artists: Cecile Tecson Broas, Cody Edwardson & Kelly Bumbarger
2nd Compositor: Chad Buehler & Alex Gitler
Matte Painting: Matt Conway & Ed Mustaros
Animation: Bradley Morris, Julie Jaros
Texture Artists: Kendrick Khoo, Sudipto Nath & Santosh Kumar k
Modeling Artists: Sachin, Ilamkar, Abhishek Soni & Avijit Biswas
Rigging: Rick Fronek
Production Coordinator: Aswathi S
Production Manager: Kartiki C Patil
Editing: Stitch Editing
Editor: Leo King
Assistant Editor UK: Chris Wilson
Assistant Editor LA: Lawrence Ng
Managing Director UK: Angela Hart
Managing Director LA: Mila Davis
Music House: Stare Crazy
Final Mix Longform: Stare Crazy
Sound Design: RNDM ORDR
Final Mix Shortform: RNDM ORDR
Executive Producer: Rani Zarina Vaz
Sound Design: Bill Chesley (Henryboy)
Sound Design Executive Producer: Kate Gibson (Henryboy)
Mixer Shortform: Brian Langman (Pro Media)
Telecine: Postworks
Colourist: Peter Doyle
Colour Assistants: Eric Waldorf, Katy Gilmore & Brian Woos
Finishing Producer: Patriciana Tenicela
Account Executive: Barbara Jean Kearney
