What if every listening experience became a work of art? People revere great art but in a world where music has never been more accessible, it is so often relegated to the background. Heroiks Group’s 100% generative AI creative agency, Versus, intends to change that indifference, for Triangle, the French manufacturer of high-fidelity loudspeakers.  

Sounds Beautiful brings the quality of the listening experience back to the forefront – the beauty of sound, the richness of detail, and the emotion intended by artists. To express this visually, Versus chose the language of classical painting: chiaroscuro, composition, and texture. Each visual treats music in the same way the great masters treated their subjects delivering the promise that with Triangle, everything you listen to becomes a work of art.

The campaign was conceived and produced entirely using generative AI tools under the artistic direction of Versus, from stylistic exploration and visual consistency across executions to the creation of light and texture effects.

The campaign is running in the Paris Metro for one week starting on June 23 with media managed by Heroiks.

Credits 
Client: Triangle
Chief Executive Officer: Hugo Decelle
Head of Engineering: Sébastien Miquel
Lead Designer: Jullien Thaller
Marketing Manager: Florentine Ferreira

Agency: Versus
Managing Director: Sébastien de Milleville
Creative Director: Julien Rézette
Copywriter: Jean-Christophe Royer
Deputy Managing Directors: Florence Couvidat &  Benoît Clavé
Business Development Director: Arthur Chantrenne
Group Account Director: Juliette Gonzalez
Head of Clients: Delphine Abou
Production Manager: Magali Collet